http://money.ca.msn.com/investing/gallery.aspx?cp-documentid=25172278
When it comes to frivolous fads, the Pet Rock is king. It was the brainchild of Gary Dahl, a 38-year-old advertising executive from Los Gatos, Calif., who, upon hearing friends complain about their pets, opined that a rock was the ideal low-maintenance companion.
Pet Rocks became a joke worth $3.95 each, and 1.5 million people paid to be in on it.
When it comes to frivolous fads, the Pet Rock is king. It was the brainchild of Gary Dahl, a 38-year-old advertising executive from Los Gatos, Calif., who, upon hearing friends complain about their pets, opined that a rock was the ideal low-maintenance companion.
Pet Rocks became a joke worth $3.95 each, and 1.5 million people paid to be in on it.