2011 Undie Awards

[arman]

Granny panties are the new thong! ::arty:


http://thelook.today.com/_news/2011...-awards-honors-comfy-granny-panties?gt1=43001

Getty Images, Herroom.com
Rihanna performed in fashionable bottoms during TODAY's Concert Series; The Vanity Fair Lace Nouveau Brief was The Undies 2011 overall panty winner.


By Rina Raphael


Are granny panties the new thongs?


Americans are hot for the big bloomers, according to the 2011 Undie Awards. The fifth annual knicker honors tracked the country’s most beloved bras, panties, G-strings, shapewear and, yes, even jockstraps, and compiled a list of winners as determined by 40,000 consumers. At the top: The Vanity Fair Lace Nouveau Brief ($6.37, herron.com), a full-size, silky-smooth style that’s quite a departure from 2007’s No. 1 undie, the La Perla G-string.
Why the shift? More and more cozy options that don’t sacrifice style. “Retailers and brands have done a much better job of putting comfort in the equation,” said Marshal Cohen, chief retail analyst of The NPD Group, Inc. “This is only the beginning of what will become a greater emphasis on a comfortable, fashionable experience.”


That means the thong, the crowning glory of the mid-'90s, has been cast aside for bigger briefs and boyshorts, which followed in popularity. Even Cosmopolitan magazine declared “The thong is dead!” in a recent article, noting the recent rise of full panties with invisible lines: “The fact that the one advantage the thong had over all other styles of underwear has now been completely eliminated puts a major, er, crack in the thong's appeal,” said the mag.


Bras have made the market shift, too. A satin Wonderbra pushup stole the show five years ago, but this year, sports bras are gaining momentum. “There has been an increase in sports bra voting in recent years, which suggests that more women are purchasing them,” said Tomima Edmark, Undie Awards CEO. “We see this reflected in the variety of sports bras that are now on the market.” This year, the Wacoal Sport Underwire bra, which features moisture-wicking fabric, took the top prize, thanks to being “easy to put on and take off,” according to consumers.


As for men? They’re not so different from women after all. The Men’s Undie Award winners proved that guys just want a snug, slim fit. The male thong category mimicked the women’s – the Calvin Klein Body Thong was called the “most comfortable thong ever” – and the Under Armour Performance jock won for its breathability and lightweight fabric. (And no, painful-looking “junderpants” did not make the cut.)


“Comfort was once secondary,” said Cohen, “but the consumer dictated what they wanted.”

 

[Man city]

Junderpants???? Really??

hahahahaha

Ok I shouldn't laugh... i own a few pairs of denimesque panties

 

[tron]

I don't know about you guys but I find them a turn-off.

 

[mo ree uh]

I am with you on that one.

 

[Mommy of 5]

Sillygirl, is that what you are wearing now :shock: :intello:

 

[death]

Why would I be wearing panties? I'm not in church. :neutral:

 

[Prez]

Note to self... NEVER take SillyGirl to church!

 

[pure bliss) :O]

LMAO! Like you go to church:

 

[Joe B]

Hey, I occasionally attend weddings and funerals, although it's getting harder and harder to tell the difference. :tongue:

 

[pr0carbine]

Ouch :tongue: