30 Lavida Massage Spa Locations Convert Into Hand & Stone Massage and Facial Spas - Franchising.com

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By: Hand & Stone | 0 Shares 6 Reads

November 13, 2024 // Franchising.com // TREVOSE, PA — Hand & Stone Massage and Facial Spa today announced the conversion of 30 LaVida Massage locations across seven states that were rebranded as Hand & Stone franchise spas on Wednesday, Oct. 30, 2024. The expansion located in Arkansas, Georgia, Michigan, North Carolina, Ohio, Virginia and Washington allow Hand & Stone to optimize markets where the brand already operates and to establish a presence in new, priority markets.

“We’ve made the deliberate decision to make conversions a core part of our ongoing domestic expansion strategy. Conversions are a win-win for the entire Hand & Stone community, including our clients, our existing franchise owners and their teams, and for the converting operators,” said John Teza, President and Chief Executive Officer at Hand & Stone. “Through the addition of the LaVida Massage spas to our system, we’re reaching more consumers than ever before, and welcoming talented, experienced franchise business owners, who are already familiar with our sector, into our industry-leading brand. We are excited to partner with our new franchise owners and look forward to continuing our growth journey and exploring new opportunities to expand this strategy.”

Key to the conversion, as with every new spa opening, Hand & Stone is supporting incoming conversion franchisees by providing a full week of new owner training sessions at Hand & Stone’s headquarters in Trevose, Pennsylvania. The brand is also deploying training staff to provide on-site support for spa associate, massage therapist, and esthetician training for all incoming staff ahead of the conversion. Further, Hand & Stone is making a significant financial investment to support the successful conversion of each spa, as well as ensuring there is a smooth transition into the Hand & Stone system through guidance provided by the brand’s dedicated new spa operations leader.

“The former LaVida Massage spa owners are entering our brand with a background in the massage and wellness business, so our priority is to really immerse them into the Hand & Stone system and familiarize them with the wealth of specialized services that make us unique and keep us on the cutting edge,” said Jennifer Durham, Chief Development Officer at Hand & Stone. “Joining a brand like Hand & Stone provides these experienced spa owners the opportunity to increase their revenue through the addition of services they weren’t previously able to offer and, ultimately, expand their membership base. We share in their excitement as they embark on this new entrepreneurial journey with us.”

The converted locations will offer their clients the Hand & Stone lifestyle membership, which includes access to advanced skincare and spa services such as Decompression Therapy massage, Diamond Glow facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial. These locations will also offer additional enhancements through partnerships with award-winning skincare lines, including Dermalogica® (featuring their first-ever professional device, Pro Pen), ClarityRX, and IMAGE Skincare.

SOURCE Hand & Stone

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