Anyone use a Membership program?

[albertoch94]

I am toying with the idea of offering a Massage Membership program to my dependable, regular clients. I am thinking of doing this to avoid any of them feeling like they are being taken advaneforum.xxxe should they see some of my 'new client' specials.

What I am thinking of at the moment is a four-tier program. They will either PREPAY the monthly fee for the time frame they desire in full, or authorize me to charge their credit card each month for the monthly fee. I am thinking of a couple dollars off their first session of the month, as the membership monthly fee, then maybe $5 off additional sessions that same month.

Just as an example: 3, 6, 9 month commitment: $59/month for first massage then any additional sessions for $55.

If they commit for 12 months, $49/month with additional sessions at $45 each.

I am also thinking about allowing them to add family members also.

Disclaimers to the effect of: the membership fee covers ONE massage each month of membership.

I hope I explained this clearly enough... :|

Has anyone had any experience in utilizing this kind of program? If so, what were the pros and cons. If anyone can think of anything to add to this or to my membership agreement, I'd love to hear your ideas!

TIA!

 

[crissysmith4u]

Sounds like an ungodly amount of paperwork to keep track of!

 

[Ella]

Membership programs make me think of "Massage Envy" & I wouldn't want people to associate me with that business model in any way.

 

[carrie_adams19]

Anyone use a Membership program?

I am toying with the idea of offering a Massage Membership program to my dependable, regular clients. I am thinking of doing this to avoid any of them feeling like they are being taken advaneforum.xxxe should they see some of my 'new client' specials.

Do you find that the 'new client'specials attract new clients that rebook? Or do most of the new clients taking advaneforum.xxxe of the new client specials are looking for discounts and you hardly ever see them again? I'm one of the ones that follows the get full paying clients in initially, and give your regulars special bonuses, be they discounts, extra time, special treatments, etc idea, whatever you do keep it simple..



I agree with the paperwork volume for your idea - LOTS!!! And all the people going on away on holidays, people getting sick and having to reschedule, if they can't fit in for a couple of weeks, is that part of the program or not? It wasn't their fault they postponed, but it puts all the following 'once per month' out.....

 

[Cat Lady]

If you are looking for a way to "reward" regular, loyal clients, how about offering them discounts based on how often they come?

Example: Come every two weeks get $10 off, come once a month get $5 off, something like that?

Then they pay as they go and aren't out any money if they can't make their regular schedule due to travels, etc.

 

[Twizzler]

I haven't done it yet, but I like the idea of just surprising them with a half price session every now and then- or even a free session for those real regulars.

Example: "Thanks for coming in on a weekly/biweekly basis. I really appreciate your business, as a Thank You, your session will only be $25 today" or whatever price.

Less paperwork (okay- no paperwork ) and they get a nice surprise every once in a while.

 

[the chosen one]

Too much like Massage Envy

Membership programs make me think of "Massage Envy" & I wouldn't want people to associate me with that business model in any way.

I agree with Blisss. I'm in AZ, the starting state of Massage Envy, I would never want to be seen that way.
I do offer packages. Buy 3 get 10%off, to be used in 4 months. Buy 6 get 15% off, to be used in 7 months. I even let them share the package (husband/wife, mother/daughter). Works great for clients who like to be on a reg. schedule.

Good luck

 

[Isabela]

If you are looking for a way to "reward" regular, loyal clients, how about offering them discounts based on how often they come?

Example: Come every two weeks get $10 off, come once a month get $5 off, something like that?

Then they pay as they go and aren't out any money if they can't make their regular schedule due to travels, etc.

I offer anyone who comes once a month $10 off their sessions. I also have 2 clients who have referred many new clients to me. I repay them by giving them small gifts of bath soaps, lotion, etc. After Christmas, Walmart sold basket sets of Rose & Sandlewood, Lavendar, Grapefruit, etc. for $2.00 a basket. I bought many of them and break them up into small gifts for just that purpose.

 

[ERR0R]

I agree with GrateLakes, too much paperwork. Currently, I offer a rewards program, after 5 massages, the 6th one is 50% off. My clients love it and it's easy to keep track of, I just put a (1) or (2) or whatever next to their name when they book so I know where they are at.

 

[Ness]

it's easy to keep track of, I just put a (1) or (2) or whatever next to their name when they book so I know where they are at.

I LOVE that idea.

 

[krazykhrystyne]

I read about a "one-month package" recently - if a client comes in once a week for 4 weeks, the 5th session is free. The idea is to try to establish a regular clientele by getting them used to a weekly massage, and once they realize the amazing benefits, they will hopefully continue to book on a regular basis.

Has anyone tried anything like this? If so, how did it work for you?

I am also considering adding a "bi-weekly" package - 1 session every other week, 5th session 1/2 price.

I am just now getting ready to rent a space and am totally new to marketing my services. Any thoughts/suggestions from all of you "seasoned" members are appreciated! Thanks!

 

[yahoos little helper]

Here's an idea....

Instead of a membership, how about selling a savings card.

For example:

Sell the card for say... $50. Everytime they use the card, they save 10%. If you charge $60 an hour, they would save $6 every time they come in with the card. If they use the card 10 times, the card has more than paid for itself. The more a person uses the card, the more they will save.

You can decide if you let more than one person use each card, how long the card is valid, and if the card can be used for gift certificate purchases.