Beginning of Year Marketing

[Kirsten]

Does anyone do any specific promotions to start the new year?

Thanks in advance for any advice.

 

[Truth Hurts]

Beginning of Year Marketing

I used to make up a post card and send it out to all of my clients with a discount.

It's been some time, but it looked something like this:

• Save the Date!
  
  During the month of February 20__, we will be offering $15 Off each 1½ hour massage.

Of course, I added my business name, address and website. And, on the other side (where the postal adress went), I had some information about my bodywork (the type of issues we can address, etc.).

 

[Wooster Rooster]

Beginning of Year Marketing

This holiday season we sent a postcard to all patients with "enter your name with each appointment or gift card purchase for a chance to win Jets tickets

 

[kelsie g]

Beginning of Year Marketing

I plan on having an ad on our local cable channel (here, that is a TV channel of just a series of local ads with weather/date/time running on the bottom and local radio station playing) I will have something about using massage to reach health goals or feel better in 2012. That is more of 'maintaining a presence' than new advertising I guess.

 

[heyyah123]

Beginning of Year Marketing

If you've not done so already, start collecting an opt-in list of email contacts from your past and current clients. Then, start sending regular email newsletters. While there are many pay-type email newsletter programs, a start-up with standard email works fine. No cost for printing, mailing, addressing. Build the list, keep them informed and entertained, and they will come!

 

[night_life17]

Beginning of Year Marketing

Thanks for the suggestions. I already do a monthly e-newsletter - probably the most effective method to keep people informed. I notice every time it is sent we get a handful of people booking appointments by clicking the "book appointment" tab on the newsletter.

I love the local cable channel ad idea!

I'm not sure if it's the same in the US, but so many Canadians have extended health coverage that is renewed on a calendar year. I feel if you can be the first to get to them in the new year people are generally loyal to one clinic throughout the year.

 

[Leah]

Beginning of Year Marketing

Maybe you can send an email or postcard to your best clients offering them a discount. It's easier to keep existing clients than get new ones, so treat your existing clients well. They are also your best marketing tool, with their word of mouth.