brochure pricing

[Pooja]

should i put my prices on my brochures? or is it better to have a statement something like "affordable pricing" and then have rate cards that i would insert into the brochures...

i am thinking that the rate cards would be less expensive to reprint for price changes than the brochures.

i am just starting out and will be working from my home. when i build a client base i intend to open an office. for now, i am pricing a little lower than the massage therapy business in my area. when i have my office, i will raise my rates to match.

 

[K T]

i would say in your case it seems like a great idea to have the extra insert with the rate card. make sure though that you "stick" it in a way that it doesn't fall out. people like to know prices when looking at a brochure and when they don't see them, many will just assume they can't afford it and then they may not call. you certainly don't want that eh!?! good luck~

ps. consider those little glue dots in attaching the rate card to your brochure. it looks so much better than a staple.