Cheap Rent, bad location, HELP!

[Sebastian]

Recently I decided to rent a room at a hair salon in the Stone Mountain area for $35 a week.  The only problem is that the location is kind hard to find.  It's on a back street on the back side of a building. I put flyers on shopping center cars and have a vehicle magnet.  Any suggestions on other forms of affordable advertisement.

 

[infinitesky49]

Cheap Rent, bad location, HELP!

Stone Mountain....who are you trying to target? Sounds like a tourist stop to me.... In that case, get your cards into some hotels or flyers describing your services. In any case, just get your cards out to anyone... chiropractors, other salons without massage services, the City Commerce office, any high stress jobs that might be in the area. Keep plugging away and keep getting your name out there. Most important, treat your clients like gold and they'll refer people back to you. Word of mouth is one of the best and most affordable ways to get peole in.Good luck!!!

 

[Alelvehes]

Cheap Rent, bad location, HELP!

Hi nikki,If you have a chair maybe you could set up in the reception area to attract business from the hair salon clientele who are coming in. Certainly a sign of some sort at the checkout desk, and/or in the front window if possible... especially if no one has been doing massage there before or not in awhile. Is there a health club or gym in the area? That's another possible source of clients if they don't have someone working massage in-house. Chamber of Commerce, chiropractors, are also good places. Personally I'm not a fan of flyering cars because so many of them end up on the ground and then there is a bunch of litter with your name on it. I'd visit every business within a comfortable radius with cards, flyers, and even a little discount offer to get things rolling.If I remember the town of Stone Mtn correctly, the business district and where locals live isn't where touristy hotels and stuff are... is it? If your place is close enough to attract tourists, go for it... they are in town to spend money, so why shouldn't it be with you?Don't discount the power of referral. Everyone who works at the salon should know how good you are from personal experience and you might want to give them some incentive to keep referring. I offer every new employee that starts working in our spa/salon (hair stylists, nail techs, receptionists, whatever) half an hour massage on me. Any further services are at 50% of the client prices. If someone does a lot of referring, I give them another freebee. It's a small price for the payback I get. I want each and every person working there to be able to refer to me with confidence. Good luck! Let us know how it goes.

 

[Sarah_bacc_in_action]

Thank you guys so much for the excellent feedback.  I will definately give your ideas a try.  It feels great to finally have a place where I can communicate with other Massage Therapists.

 

[Orphen]

I know this is an old post and if you're still with us Nikki, I'd love to know what has happened since your post.   Did your business build, are you still in this location, did the location hinder building your business?   Thanks,Joe E.