Chiro and MT: Cross marketing ideas

[Boli Loquita]

Hi all! My brother (a chiropractor) and I opened an office in October and we are starting to come across some marketing and referral obstacles. We would like to have as many people as we can take advaneforum.xxxe of both health care options. I thought maybe all these creative people on here might be able to give me some great ideas...
This is my situation : We both own our seperate businesses, but work out of the same office building. We have many people who see both of us on the same visit and its great. We see a lot of positive results and happy patients! My brother is a recent graduate and new to building a business, while I am (slowly) building a clientele over the past 3 years. We are very rural and low income, but the response to ur venture has been good.
What we want to figure out is some creative, low cost, mutually beneficial ways to get people to see BOTH of us. If they come to see me, I would like to give them a coupon or something as an incentive to see him. We seem to have a harder time getting people to do the chiropractic part as compared to the MT part. (obviously!). So, the problem is, he can't legally/ethically discount his rate for services due to medicare and insurance laws and MT is not covered by insurance here in Pennsylvania. So what are some ideas for an incentive for the patient/client to benefit from both chiropractic and massage? I do Day Spa services and would not mind discounting those services for the incentive, but I will not discount my MT services unless he was to buy Gift Certificates in bulk or something...hmmm...I want to make money and help his business - any ideas? Thanks in advance!

 

[Alyssa]

Oh, and I was also wondering if anyone has some good ideas for workshops...

 

[B@rking Bitsch]

I would say -educate. Tell your clients if you suspect anything wrong with their alignment and if there is a problem what it does to the muscle tissue and pain intensity.
I found that if you attract peole with discounts that is exactly what they are looking for ans nothing else. So they most likely will not benefit from the treatments and leave as soon as you discontinue your specials.
IIf you don't want to come across as chiro business promoter you can arrange free educational meetings every week with your brother. Give out free chair massages or chiro assessments etc. In other words have weekly Open House and every week you can target different market (shoulder pain, low back pain, preventative care etc.)

 

[Nas J]

Education, I agree, is a major part of our practice goals in the area. I actually just added that to my above post. I am a Certified Yoga Instructor and run classes with that. I am also thinking of hosting some workshops on Stress Management, Aromatherapy, Migraines, and such. Thanks!

 

[Jeff Garcia]

the chiro I work for sends out mailers to churches & other organizations, offering to do free screenings at their health fairs. Its a good way to get his name out. Seems to be much harder for a chiro starting out, because people usually want to go to someone whos worked on their aunt sally for the past 7 years...you get the pic. Word of mouth is the BEST advertising, and offering to to health fairs has really paid off. You could go with im, do chair massage & talk about the bennies of massage. Best of luck to you both!

 

[lightmn]

I would agree that giving initial discounts only attracts clients who want discounts.

I would argue charge more for the first visit, then give a financial incentive to people who commit to regular work be it chiropractic or massage. Chiropractors have an advaneforum.xxxe because they can take insurance, and they can have high volume through put (at least four an hour) for clients.

jason