Do a search on the internet for "escheat laws" and another for "gift certificate expiration". I live in Arizona, and I found that our situation is very different than, say, California (where I believe that GCs cannot have an expiration date). For one, gift certificates are not considered ' unclaimed property'; therefore, not subject to escheat laws. (If my client dies & has unclaimed gift certificates, they are not considered unclaimed property & do not have to be paid to the state.)Secondly, there is legislation stating that all previous GCs without expiration dates must remain redeemable indefinitely. After the legislation was passed, if a GC has an expiration date in text/font that is 10pt or larger & in capital letters on the front of the certificate (their version of "clearly visible"), it is lawful to have expiration dates.As a small business, you would probably fly under the radar for any of your gift certificate sales, but if just one client knew about the laws/legislation in your area, don't you think you should too?As far as the different scenarios like going out of business, retiring, licensing changes, etc.... the laws are written to protect the consumer, so they are one-sided. Again, I don't think any sole proprietor would find themselves in hot water over it.Its a pain to do the searches, etc, but its part of taking responsibility for your business practices. If you were to be accused of unlawful business practices, saying that you were not aware is not a solid excuse. Neither is going by somebody else's research. Even if you're in Arizona, look it up yourself. (What if I made a mistake/typo here & mislead you, etc?)All of this 'stuff' used to overwhelm me & make me want to do 'less' instead of 'more' for my business' health. Don't let it deflate you. Educate yourself on the lawful perameters, but get out there & promote yourself for those holiday gift givers that would LOVE to purchase your certificates! And look forward to the 'new clients' those certificates will bring you! Win 'em over with your skills & professionalism & you might have a nice new pool of clients in the new year!As for the original question: I have 6 month expirations (relative to the date of purchase) on all of my gift certificates. If its for a special holiday & they are buying them in November for instance, I will write the expiration relative to the date the gift will be given (Christmas, Chanukah, etc).Jill/Sagetherapist