Costs of treatments now

[Hannah Steele]

hey guys

im planning on starting a mobile business to gain some clients and was wondering because of this whole credit crunch thing should i have lower prices than salons in the area so that i could gain clients who don't want to spend a lot on treatments at this time?

For example : a full body massage £20, deluxe manicure £15, deluxe facial £15-£20, deluxe pedicure £15-£20, full leg wax £15, reflexology £15-£20?

Do these prices sound ok or would i need to up them a bit? am i cutting myself short just for the credit crunch?

thanks
jh x

 

[Andre K]

Hi JH,

If you lower your prices too much, you won't cover your costs and therefore won't make any money. But you need to look at it from a marketing point view. Ask yourself why would people use mobile as opposed to a salon?

To answer that, go and do some market research in your town centre. But the simple answer is that you are offering a service salons can't offer.

From that basis you can work out how you can target your customers.

Myarka.

 

[Anna nicole]

Don't forget to cost in your travelling expenses and time. You won't be able to see as many clients as therapists who work in a salon.

 

[Pompal 09.]

Those prices sound too cheap to me - how far are you intending to travel to your furtherest client? You'll need to add in petrol costs. You could pitch your prices the same as a salon - cos you don't have the overheads of room rental etc. IMO you certainly should come in lower than what salons/clinics are charging in your area. Also, don't forget it's easier to lower your prices than to put them up. Nothing worse than getting some regular clients and then realise you're running at a loss - they won't take kindly to having the price put up soon and then you'll be making a loss. Good luck !