designing new biz cards...need input

[Spirits Alive]

From a marketing standpoint - what do you think would be best on the back of my new business cards?
Here's some ideas I've been working with:

The deepest, most luxurious massage on the planet!
mywebsite.com
(borrowing the AOBT eforum.xxxline as that's what I specialize in...)

The best cure for the body is a quiet mind -Napoleon Bonaparte

re-lax: to release or bring relief from the effects of tension, anxiety

My current cards have the benefits of massage listed on the back.
thoughts? suggestions?

 

[Kelly- RIP MJ]

Sounds like you are working on a eforum.xxx line.

Why put just that on the back? A eforum.xxx line can easily fit on the front with everything else, it is where I have my eforum.xxx line. You can use the back of your cards as an appointment card if you like. I used to do that until I came up with a seperate appointment card.

 

[Sandralynn]

I currently write appts on the back of my cards also. I don't actually have appt text on there, I just write it in...then I know people will see and hopefully read the benefits of massage when they're looking at their next appt time
I've been playing around with the text on the front, it was starting to look a little crowded. between the usual info, my specialties, my member ABMP, my instant gift certificates available at my website... I was afraid it was getting too full.

 

[AlinamE]

I'd consider toning down the specialties on the front, keeping it simple, adding your eforum.xxx if you really feel the need and putting a map on the back of your card.

Just my thoughts.

PS- I am not sold on any of the 3 options for eforum.xxxs you gave. That doesn't mean they aren't good, but I am just not sold that they are the best.

I wouldn't want something from Napolean because that could lead to someone getting an odd vibe. Same with a definition. And the best on the planet is really nice, but what if someone comes to you and has experienced something better elsewhere? Not that they would say it, but they may feel like they didn't get what they were hoping for and then leave with mixed feelings. In my opinion, you don't want to open that can of worms if you don't have too.

Love your avatar by the way.

 

[Falling...]

all good points, I hadn't even thought of who the quote was by, I just liked the quote so much I didn't even notice - good point, that would probably offend some people!
and I had actually had the same thought about the "deepest, most luxurious..." - that's a pretty big promise to live up to!

 

[eeknogeek]

I use the "deepest, most luxurious..." on my website and brochure, but it specifically describes Ashiatsu OBT, not me, and I truly believe it is the deepest, most luxurious massage out there. It's not on my business card, as it's too much text. I just have my name, specialties, web address and photo on my card. I left the back blank for appointments times or any other notes. I like the idea of putting the benefits of massage on the back.

Not crazy about the other two eforum.xxx lines or putting a line about gift certificates on the card. I think noting the website address is enough.

Cards have to be pleasing to the eye, not cluttered with information, or they won't be read.

Good luck!

 

[Freeeeezing !]

I like it!

I like the "deepest, most luxurious massage on the planet" line. It's bold and you really believe it (with passion), which is terrific.

I always feel that there should be some direct response element on every business card, that is, there should be a reason for them to pick up the phone or visit your website now. Otherwise, people get caught up in everyday "stuff", put it off and they forget about you.

Given the uniqueness of your service, I would suggest a free half hour trial. I've written an article about doing this if you want to take a look at http://www.bodyworkbiz.com/ezine/41.html

All the best,

Eric

 

[DBA GODZY]

thanks for the reply Eric. I clicked on the link you posted.

I'm reading it now....

 

[not important]

I like pueppi's idea.

I have several versions of business cards. The front is always the same, with our names, phone #, website, and some specialties, along with a simple logo. The difference is the back. One variation has an appointment date/time blank, along with a "Thanks for rescheduling..." note or something, and also has our cancellation policy and rebook discount guidelines in a concise manner underneath. Another has a referred client special on the back, and a space for the referring client to write THEIR name so they can get referral credit (extra time for each client referred).