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One thing that has worked super well for me in growing my practice in a very short time (when I started)
was a concept that I was doing unconsciously. I have since recognized what it was I was doing and now call it the “RWâ€
Applying this concept has also been a game-changer for my coaching clients who incorporate it into their biz too.
I encourage you to start using this “RW†concept in your own practice too:
It works like this:
You simply explain (in easy-to-understand language) why the client needs to see you.
When I wanted a client to come in or to return to me for more sessions, I would always give them the RW (Reason Why)
example:
“Mary, I suggest you come back for 3 more sessions in the next week. That way we can continue where we left off before too much time passes and your condition goes back to how it was. It will also allow you to do the AMT Actions at home so when I see you next week, we can talk about how they are going for you and if need be, we can tweak them.â€
By simply explaining the reason why she would benefit from seeing me again, at my suggested frequency,* she easily saw the purpose of coming in –rather than just thinking it was so I could make more money.
When I use the RW, almost 100% of the time the client agrees it is in their best interest to do so.
NOTE:
When you give a RW it has to be explained in terms of what is for their good, not yours!
Super easy, super effective!
WARNING:
if you don’t position your RW for the client correctly, or share the RW to your client at the right time — it can back-fire and they will feel you are being salesy and turn away.
What do you think about using the RW concept?
Will that work for you?
Are you already doing it?
Will you start?
Please Share your thoughts below,
and if you liked this concept, I have 4 more effective concepts I teach therapists that you can learn and use in your practice to see huge changes the moment you start applying them.
When you click here, you’ll be brought to the page to register to learn them.
Tags: business skills, irene diamond, marketing, sales