Free 30 Minute Massage for Local Hairstylists

[Cadillacman]

deleted

 

[Clever_Clogs]

Greatlakes-

I think you are doing a wonderful job with this marketing approach. I have given out free 30 minute massages and found they don't always redeem the coupon, but they will definitely remember you and refer a client of the salon to you. It's all about getting them in the door and seeing what you offer.

I to work in a salon and feel that I can't approach other salons locally for the same reasons you have stated. I have taken this approach with local realtors in town. I print up business cards with a 20% discount, compliments of the realtor that I'm targeting. They hand them to new residents or new home buyers as a token of appreciation and allowing them to be their realtor. It has brought in a few new clients and the realtors redeem them for themselves.

I like your approach for all the right reasons. Low marketing costs.

You may be giving out a free 30 minute massage, but the cost is more effective than branding yourself in the local newspaper for $700 a year or more for that matter!

Thanks for tip!


-Grapeseed

 

[Stuart D]

I have taken this approach with local realtors in town. I print up business cards with a 20% discount, compliments of the realtor that I'm targeting. They hand them to new residents or new home buyers as a token of appreciation and allowing them to be their realtor.

I love this idea, because it makes the realtor look good, and that means they're more likely to pass those coupons on to their customers.

 

[Agent99]

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[nicechats with daddy]

first of all you're so right and so smart for targeting stylists. they talk with so many people and people are always asking them "so where can i go to get a good massage?" or similar questions. and you'll be giving those stylists the perfect answer to those client questions....

so another twist on that same idea that might work is to offer them an hour massage at 1/2 off on certain days of the week. monday's work well because lots of stylists have that day off. of course if you do too, that won't work however you could use that for different days of the week. maybe ones where you're not particularly busy. or specific hours as you stated before.

it's a good idea to market to teacher's about 2 weeks before they'll be on spring break, mid-winter break or any other holiday break. although i think you don't need to extend such a huge offer to them. maybe just $10 off or something. account's too but i do notice that most all of them take off out of town on april 16th.

 

[max p]

It's a great idea. I did a lot of handing out coupond and brochures last year for that little research project I keep mentioning (I am going to have to publish the results *makes another mental note to get it together). I have been doing a regular mailing like this for some time now with a letter and small coupons, targeted at specific professions. Dentists, Neurologists, Naturopathics, Holistic Practitioners, Chiroprators and Massage Therapists. I had added to the list last week Hair Dressers and Sports Clubs. It will take about another full year to get all of these letters out as I am making a large mailing every other month. But, I feel that even though people don't come flying through the door on these ventures, your name does get out, along with a positive business image.

If you get a chance to save the numbers over this next year of the people who come in on these gift certificates, would you please add the info to the Research Boards? I think it would be a great asset.