Good February "Deal" - not Valentines-

[YourNightmaer37]

I've got a bunch of new addresses for people interested in massage, and I want to send out postcards with a small incentive for them to come in (like $5 off or 10% or something) but I can't think of a good "reason" to send them out.
I got the info from a few open houses I was involved in, and those were in the beginning of December, and I think the time has passed where it makes sense to say "thanks for coming to the open house!" because it was more than a month ago at this point.

I'd like to stay away from Valentine's promotion for this, and I can't think of anything good to say on the postcard.

It seems I have a mental block when it's coming to this. If anyone has ideas, please share!

 

[Winter Glory]

I think "Thanks for coming to the open house" would be just fine.

 

[taurusphere]

I think "Thanks for coming to the open house" would be just fine.

Really? I guess to me it seems like an eternity ago!

 

[Pompal 09.]

moose_goose,
The spa where I work is offering coupons for $5 off as well.
They also have the restriction on them that they can not be used for services between Feb. 13 - 16. Make sure they know that they can't be combined with other offers as well.
Last year we were busy enough without coupons to have 20 people on our waiting list that wanted to get in for massages the weekend after Valentines.
I guess if you are going to have a promotion for Valentine's Day start advertising it now. People seem to forget and rush in at the last minute to try and arrange stuff and sadly they miss out.
And as for the rest of the month, the coupons are certainly worth a try.
The spa put them in the paper for January, so they could be clipped out and brought in this month.
For February they are also offering coupons as I mentioned above. However, these are just made available to clients at the front desk. (To encourage someone who has had a massage in January to get a massage regularly by offering them a small discount on the next one... but good only in the month of February.)
We will have to see how it goes... but our number of massages scheduled is up over last year at this time.
Ah, the marketing difficulties that is Wisconsin in the winter time! :roll:

 

[Froggies angel]

How about a "winter break" or "winter escape"? Offering something tropical perhaps, to give them a break from the snowy outdoors. I have been thinking about doing the same type of thing, just as a general winter promotion. Haven't thought of a good way to phrase it, however.
Good luck!

 

[doug0102]

i don't think it would be to late for a happy new year greeting (if you get them out this weekend). maybe encourage the potential clients to get the year going right with a massage. maybe even offer them incentive to book one appointment a month for the rest of the year. if it is only a $5 discount, maybe extend the offer for every month of 2008.

 

[Ole Saint Nick]

i don't think it would be to late for a happy new year greeting (if you get them out this weekend). maybe encourage the potential clients to get the year going right with a massage. maybe even offer them incentive to book one appointment a month for the rest of the year. if it is only a $5 discount, maybe extend the offer for every month of 2008.

We've got one going out in a week, regarding... "New Year's Resolution - get more massage!"

It's done up in a fun way, and very colorful.

Possibly an idea.