Hand & Stone Expands South Carolina Presence with New Spa Opening in Murrells Inlet - Franchising.com

[mnews]

By: Hand & Stone | 0 Shares 124 Reads

Husband-and-Wife Duo Transform Their Passion for Wellness with their Seventh Spa Location​

April 14, 2025 // Franchising.com // MURRELLS INLET, S.C. – Hand & Stone Massage and Facial Spa (Hand & Stone) is enhancing the wellness landscape in South Carolina with the opening of its newest location in Murrells Inlet, situated at 4450 US Highway 17 Bypass South. Dedicated to delivering high-quality massage, facial, and waxing services, this new spa reinforces the brand’s mission to provide accessible self-care to growing communities.

To celebrate the grand opening of the Murrells Inlet spa, a ribbon-cutting ceremony will be held on May 1st. In the days leading up to the grand opening, new clients who sign up for a Hand & Stone membership will receive several exclusive benefits: a zero-enrollment fee, and one enhancement per month (up to a $30 value) with their membership. Furthermore, after their first payment, new members will also receive a free service gift card. Additionally, leading up to May 1st, all clients, regardless of membership status, can purchase gift cards at the discounted member pricing.

Hand & Stone of Murrells Inlet is owned and operated by husband-and-wife duo, Anthony and Traci Nocito, seasoned entrepreneurs with a deep passion for wellness and business excellence. Anthony, a disabled veteran, spent his career as the Director of the Americas for a leading Life Science Company, where he oversaw sales and strategic growth initiatives across multiple markets. His leadership experience, combined with a steadfast dedication to service, has shaped his approach to business ownership. Traci, with three decades of expertise in mortgage banking operations, brings a strong background in financial management, customer relations, and operational efficiency.

“As long-time members of Hand & Stone, we understand the value of consistent self-care and high-quality service,” said Traci Nocito. “We’re excited to bring this experience to the Murrells Inlet community, offering a relaxing and rejuvenating environment for all. Our goal is to create a space where guests feel welcomed, valued, and empowered to invest in their well-being. Whether someone is seeking relief from stress, muscle tension, or skincare concerns, we want them to trust that they’re receiving the best possible care from our dedicated professionals. We’re proud to be part of this incredible community and look forward to building lasting relationships with our guests.”

Anthony and Traci Nocito’s journey with Hand & Stone began as loyal members, where they experienced firsthand the benefits of consistent self-care. Their appreciation for the brand’s high-quality services and customer-centric approach inspired them to transition into ownership, acquiring their first two locations in 2017 in Pennsylvania to share their passion for wellness with their community. Since then, they have successfully expanded their portfolio by owning the entire Myrtle Beach Market with locations across South Carolina —Huntingdon Valley, Flourtown, University City, Broomall, North Myrtle Beach, Carolina Forest, and now Murrells Inlet. This will continue Nocito’s streak of opening a spa for three consecutive years in a row. As active members of the North Myrtle Beach and Myrtle Beach Chambers of Commerce, the Nocito’s are dedicated to fostering strong community connections and enhancing accessibility to premium wellness services.

Hand & Stone introduces high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the charming Georgetown County. Clients can also enjoy Hand & Stone’s signature hot stone massage and best-in-class facials, all tailored to each individual's needs and to address specific skin concerns. With a wide range of services available for women, men, and teens, the new spa provides a personalized experience for every guest.

Like all Hand & Stone spas nationwide, the new Murrells Inlet spa offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include the Diamond Glow facial, NuFACE microcurrent facial, and LED Phototherapy facial, as well as innovations such as CBD oil enhancements, and partnerships with award-winning skincare lines Dermalogica®, Image, and ClarityRX.

Hand & Stone services are performed by experienced licensed estheticians and licensed massage therapists. The brand’s commitment to extraordinary guest experiences has translated into unparalleled expertise at each location, supported by best-in-class training and ongoing educational resources for all team members. At Hand & Stone Murrells Inlet, guests have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment. 

The Murrells Inlet location will be open Monday to Friday 9:00 a.m. to 9:00 p.m. and Saturday/Sunday from 9:00 a.m. to 6:00 p.m. For more information about Hand & Stone Massage and Facial Spa, services, or to schedule an appointment, call (864) 719-4045 or visit https://www.handandstonemurrellsinlet.com/.

About Hand & Stone Massage and Facial Spa​

Hand & Stone Massage and Facial Spa was founded in 2004 by John Marco, a dedicated physical therapist with a vision to make high-quality wellness services accessible to everyone. Today, with over 650 locations across 38 states and Canada, Hand & Stone continues to set the standard in the spa industry. From therapeutic massages to advanced skincare treatments, the brand delivers exceptional, customized wellness experiences. By partnering with trusted names like Dermalogica, IMAGE Skincare, and ClarityRx Clinical Skin Care, Hand & Stone ensures every client receives top-tier quality. In addition to providing great service, Hand & Stone was recognized by CXcellence in 2024 for its outstanding customer-centric culture. The brand has ranked on Entrepreneur’s Franchise 500 list for a decade, coming in first in the spa category several times. For more information on Hand & Stone Spa services, visit Home Hand & Stone. For information on the franchise opportunity, visit www.handandstone.com/franchise/.

SOURCE Hand & Stone Massage and Facial Spa

###

Media Contact:​

Cia Abulencia
(773) 808-3096
[email protected]

Please enable JavaScript to view the comments powered by Disqus.