help

[x :) x]

we are massage terapists in uk . please give us some marketing tips

 

[.fired77]

Just peruse this section (Bus. Marketing). There are tons of good tips that could be easily applied anywhere.

 

[Pompal 09.]

Join networking groups.
Have business cards made.
Join networking groups.
All mkting materials be similar. I'm guilty of not following this one.
Join networking groups.
Join networking groups.
Join networking groups.
Join networking groups.
Join networking groups.
Join networking groups.
Join networking groups.
Join networking groups.
Attend all functions.

 

[Amay]

Dear Mick,

Those sound like good suggestions, but do you think maybe I should join some networking groups?

I'm a little slow, but it did only take me one time attending to realize that I should be marketing TO the others in the networking groups. At first I thought of them as sort of referral, "I know someone who does what you need" venues. So now I have my materials ready for the next meeting!

 

[Pompal 09.]

Each group is different, that is for sure. All of my business can be traced back to 3 sources. BNI, Chamber of Commerce and Expos that I've done. The majority of the business that I have has come from the Chamber.

 

[Kreerk]

deleted

 

[Spydr]

There is only one other active MT in the Chamber...we chat a little, but not much. I am sure that most of the big clinics/salons are members but they don't attend the events. I go to at least one per month, sometimes 2 or 3.

Expensive? Costs me $236/year. BBB is up to $480, BNI is $370? to join. Perspective...

 

[thunderdragoonx]

Gotta add some more...

Get ppl to refer.
Introduce yourself to local healthcare practitioners and exchange information.
Have a website if you don't already.
Get ppl to refer.
Offer something extra (like an assessment, etc) on the first visit.
Get ppl to refer.
Get ppl to refer.
Get ppl to refer.

When other ppl refer their friends and family to you, they are doing your advertising and marketing FOR you and you don't have to spend a dime. Also, the new referrals these existing clients generate are of higher quality because they feel like they know you, so they already trust you a little more, know a little more about you, and they've made an educated decision to see you specifically. They're less likely to "beback" or hop from therapist to therapist. They're more likely to reschedule. I have a group of about 4 that are related in some way--they're either neighbors or family members who visit, and they're my best clients. One comes monthly, another every 2 weeks, another when she's in town, and another when he needs it, and they're all a riot. They also purchase GCs from me for each other for Christmas. These clients and the referrals they've generated are some of my favorites to work with They're very cool.

Chambers of Commerce can vary from community to community. Mine wanted $250, or $350 to be listed in their online directory. Not anything I can afford. However, a friend of mine who lives in a nearby town says her Chamber is like $80 a year, and it's a smaller, tighter-knit community, so I'd be more likely to join that versus my own. Ours is an expensive waste of time, but hers might be a Godsend

Just my randomness.
~Jyoti