I just swung by the place on my lunch.
The good:
The neigborhoud although a little Brampton, grungy didn't look dangerous at all. A typical industrial area. Just a little more industrial, than most.
The bad:
For now, don't even think of parking in their plaza. The plaza is tight with narrow lanes, and all the parking spots are taken by junk cars. HFH would need to have about 6-8 of its own designtated spots for attendants and customers. Otherwise, there is ample parking in the adjoining and adjacent plazas, however you're risking parking in some other business's designated spot, which shouldn't be an issue after business-hours though.
Overall:
I really hate to say this, but the location was worse than I imagined. I can't see this turning into the permanent location of a top spa.
The location although not too bad, is still the worst location for a spa that I have seen. I could see some of the "executive clientelle" being put off with all the hassles of this crowded industrial location, but time with tell.
Myself though, I'll bite the bullet no problem, and see the HFH attendants. Its actually, really no big deal. Just cruddy on the outside and no parking for now.