I had an idea

[Pompal 09.]

It started as an out there thought, but then it actually started happening and now it has. I spent some money and hired a film maker who edits as well. The project wasn't so expensive but it did cost.

I made a joint DVD visual resume with my colleagues and we spread the cost out evenly between us. Since we all work at the same location it was just a matter of mixing and matching in the editing room to create each piece as seperate yet together as some images were the same.

We work with dancers and they were more than willing to help as models. I was very careful to include a mix of male and females so it didn't look any other way than it should. I also made the piece to focus on us all, yet highlighting myself and my colleagues individually on their own piece. The DVD presentation not having an egocentrical feel was also a big concideration for me. I'm over all that stuff I hope.

I am lucky over here in the way of producing because I get them copied in Hungary which is only an hours drive away and each unit only costs me a little less than 50 cents. Life is much cheaper over the border as Austria is a wealthy country.

I have the option to give to clients who perhaps might pass it on as a visual referal? As yet unproven so can't add more.

When I speak about business with someone far distant I can introduce myself in a novel way.

I don't think I would concider working for someone else again, but if I did, I realize that every other applicant will be giving paper resumes. Mine would stand out and hopefully be more memorable.

Perhaps there are other options to market this that I haven't thought of?

It's all about throwing ideas and seeing which sticks.

Perhaps the younger, just starting therapists could make a cheaper version using a camcorder and a friend with some talent. Everyone knows someone. Make a piece you could present proudly and who knows you could stand out next time you need to.

Hope it helps

 

[my my metrocard]

Clever idea! What if you played this DVD in the waiting area of your clinic? Just keep it on a loop/repeat. Clients waiting for their session get to be introduced to the staff in a way only this DVD or an Open House/event could do. What a great way for a client to watch a practitioner introduce their skills and areas of specialty while relaxing before or after their session!

Maybe you could team up with other businesses to show this same DVD in their offices? Think of offices where clients have to wait: the dentist, the doctor, maybe a Realtor's office? Portable DVD players run pretty cheap here in the U.S. but they may not be in Europe, I'm not sure. I think this could be the coolest video brochure though!

 

[Pompal 09.]

The loop

Hey, thanks I didn't think of that. I have a nice waiting room and an lcd screen would look great up there. And the idea of sharing with other practicioners is wonderful also. I've seen looping visuals in dentists clinics here but I didn't put two and two together. Maybe I could host a minute or two of them and vice versa.

And this is why we are here. Thanks again.

 

[Maz]

Hi Old Dog,

I've been enjoying your posts and have wanted to respond, but life has been very busy. These days it seems like I'm lucky if I am able to come by to read every day!

As to what to do with your DVD, do you have a local cable television station? I live in a tourist area, and there is a television station that is dedicated to showing tourists things to do in the area. They highlight different shops and attractions, have a local newscast, and a fun little game show. Your video piece would be perfect on such a TV station.

The TV loop in your waiting room... it could work, depending on the type of practice you have, especially if you have more of a medical-type practice. I cater to folks who really want to relax (or occasionally have issues they would like to have addressed). If they came into my office and saw a television, I'm afraid they would simply turn around and walk back out! I personally can't relax with a television in a room. I use whatever time I have before a massage to bring myself fully into my body, and consciously leave the rest of the world with its radios and billboards and televisions behind. However, like I said in a practice like yours that has a more clinical focus, it could work.

Hmm... Maybe you could distribute copies to local sports team's coaches, local hotel managers whose guests may be interested in a massage, or even fitness clubs who do not have massage therapists on staff.

I'd love to see it myself. I'm still new enough to the field that all things massage utterly fascinate me. Like that video I recently saw of the synchronized chair-massage team. It was on You-Tube I think. Fascinating. LOL. :

Emily

 

[rodeohottie12]

Brilliant Old Dog! Thanks for sharing.

 

[gman]

Another idea

Thanks, Chrystal.

Why don't we try something really revolutionary? I've already made one, so easy for me to say... but,

if anyone is interested in making a short clip as good and pro as poss'
we could start an index for massage therapists.

Someone interested in Chrystal's massage offer in North Carolina, (either a resident or travellor) just clicks on and watches her 5 min DV. And mine if a travelor or resident wanted to find a massage therapy in Vienna. And where you live and work.

As I said it doubles as your resume, you as a person if you would like to telegraph your marketing and it's a really nice reminder of a place you once were.

Mine I can say has come in very handy so far.

How are we going to do this?

I don't know. Just another thought thrown out there.