Interested Buyer for my business!! ?'s

[no name]

So after I got the call and set up a meeting with this gal I immediatly called my mom - YAY!  Then hopped on the computer to consult you guys!So I am selling my business - EVERYTHING for both offices (I work in two towns) as a package - all decor, furniture, linenes, massage table, chair, I just walk out and the buyer can start taking appointments. My goal was to sell to a newly graduate or someone just starting out but - I got a call today from a therpist relocating from the city - she has the decor, computer, tables yadda yadda so she just basically wants a client list for one office. what is a reasonable asking price for 200+ names and address' and taking over my lease?   Should I just charge per name?  $5 per address, $10 per address?  It took me advertising dollars to get those names so..........I dont know what is appropriate for this situation?I am meeting with her on wednesday to show her around so I would like to have an idea of a fair asking price by then.  Thanks for any opinions/experience!

 

[Miss smiley]

Dori, I wouldn't just take an arbitrary number like $10.00.  You need to play with this information and come up with a reasonable offer, after all, you paid to get and keep these clients.  If she keeps them simply by getting their names from you, she is going to make a lot more than $2,000.  For example, of the 200, if only 15% stay with her (conservative if she's a good therapist), that's 30 clients.  Let's estimate all 30 of them come to her 4 times over the first year, that's $7200.00 right there.  Now the scenarios are plentiful with this sort of information.  Go through your client list, see what you honestly think will come of these clients for a new therapist.  Estimate from that number and see what you get.  Don't underestimate the value of your clients!  They are valuable.  Others will say, they are not comfortable with this approach, selling people but as most know on this site, this is your business.  The business your time, sweat, energy, tears and hard work went into building.  Good luck, Joe E.

 

[Charly Hayes]

I agree with Joe.  $10 per is WAY low.

 

[Marissa B]

Oh wow - thanks guys - I thought I was being a snob, like $10 per name was on the high range, but thanks Joe_e you really did put it in prespective, I havent thought about it like that and you are definately right. I am just so clueless about the whole situation - I have never felt guilty charging my clients a fair price for good work, but for some reason I am hitting a block and am having trouble charging a fair price  for my good marketing work..... Thanks so much for the insight!

 

[Kaki King]

I would base the pricing on the actual annual income generated by the business.  It seems a bit arbitrary to come up with a number based on what may happen once the buyer takes it over. ( which perceneforum.xxxe of people will stay, how many times they will book, etc. )If you just stick with the concrete numbers from the past year or two that should give you a strong and fair basis for pricing.  Just my $.02