"lather and massage to face"?

[Kay]

On my aveeno cleanser, well most of my cleansers, it says to lather AND THEN massage to face.
Does that mean I lather it in my hands until it turns to foam and then lather it onto my face?
Usually I just put it directly on my face and start massaging and the products doesn't seem to work, in fact sometimes it'd dried out my face. But when I use the other method, it works. So is it the right way?

 

[Loving Life!]

Squirt into one hand. Rub hands together for a couple seconds, and then rub that all over your face. I personally don't like Aveeno... it leaves my face feeling gross.

 

[Chloe]

You lather it in your hands till it turns to foam/bubbles and then you massage onto your face.