Making the most of heath fairs etc?

[Rafferty D]

I'll be attending a local festival this weekend and the new health center that I will be working out of will have a booth set up for free chair massage. I know that free chair massages rarely lead to regular clients. I was just wondering if anyone had any ideas for making the most of a marketing situation such as this?

I'm thinking of giving out coupons, getting chair massage recipients to fill out intake forms so I can follow up with direct marketing to them. Of course business cards and brochures. A sign up sheet for a mailing list too.

Any other ideas for gaining clients? I'm starting over in a whole new community so I'm back to square one with no client list at all, and you know what they say, your client list is your best marketing tool!

 

[:))]

Making the most of heath fairs etc?

You will get alot more names for mailing list if you do a name, address, and phone number raffle for a free massage at your place of business. Also, put a small basket together with bath salts and other small goodies to raffle with the massage. It's an eye catcher and ppl are more likely to take the chance when it's something 'cute' they can see (rather than just a gift certificate). The winner may or may not redeem the certificate, but you will get a bigger mailing list for specials and with them stopping to fill in the raffle, it will give you some interaction time you may have missed otherwise. Good luck!

 

[crc]

Making the most of heath fairs etc?

Might I recommend a little educational focus as well? Maybe if you do a coupon or gift basket or drawing for a free massage, I think it might help a lot to let people know the reason you're at a health fair as well. Make little handouts listing the health benefits of massage and some specific common ailments that massage can help. Since you're at a health fair, make it about health!