Many of these wouldn't be new. Some of them - U Spa and Aufan Spa as recent examples - are existing places that have reopened under new names (and probably new owners). But given that Purple Sugar, The One Spa, Winnie, and Sunrise are all listed here and have been around for a long time, I suspect that the "Issued" date is when the license was most-recently issued, not when it first issued. In other words, any time a license is renewed, it'd show up in this data with the renewal date.