Marketing Book

[Jamal of Babylon]

I'd like to buy a good marketing book, does anyone have any suggestions? Not necessarily a massage marketing, but marketing in general that could be related to building a massage practice.

I did a search here on the board, and found 2 topics about
Marketing Massage: How to Build Your Dream Practice
by Monica Roseberry
So I'm considering that book...

Thanks for any help

 

[Four Monkeys]

"Marketing for the Holistic Practitioner" by Michelle Vandepas
http://www.consciousdestiny.com/holisticmarketingbook.htm

I took this woman's 4 week class (one night a week) and thoroughly loved it. The book is great. I think I should read it again, come to think of it!

 

[zeureeka]

Thanks for the suggestion!

 

[Joe_Lover Nyc Girl.]

It's a tad dated, but Guerilla Marketing is worth an afternoon.

 

[Adara]

I second Guerilla Marketing.

 

[Pompal 09.]

Anything by Harry Beckworth is good. he has one book on service marketing.
Of course the grand daddy marketer is Jay Abraham.

I like these book because they focus on a win/win situation. Many other marketing books just focus on making profit for the business only.

 

[Wayne(Brandon)2]

Thanks everyone, now I have more things to add to my christmas list