Marketing ideas for expo

[Jena]

Myself and another therapist will be representing our company at an upcoming health expo. My employer wanted me to come up with some new/novel marketing ideas beside the normal chair massage thing, and to be honest I'm having some difficulty coming up with ideas. I would really appreciate any suggestions!

 

[Marian]

Hey LckyGrl25... one of the things I would recommend is that you offer some type of Free Health Report or Health Tip sheet -- something with perceived value -- to the people at the health fair. Then, ask for the contact information of the people who come over to request the free "widget". What this does for you is build a list of warmer prospective clients that you can market to after the health fair.

Even better, have several different free reports to offer, each one for a different target audience. Then, when they request a certain free report, have them put their contact information on that free report's sign up list, and now you have a highly targeted list of people to follow-up with later on. This way, you can make specific offers to those people who requested certain reports.

let me know how it goes,
Todd Brown