Marketing to retired community

[Roger M]

I want to market myself to the retired community in my area. How should I prepare for "selling massage" to the residents of that community, considering many may be on a fixed income. And how do I convince the owners of the association that what I do will benefit them?

This is not a nursing home type of situation (and I thought of that, too, but feel from a financial standpoint that it would not be lucrative), but a community of people who are retired but who are active, play tennis, swim, exercise, etc. On the premises there are restaurants, shopping, a gym, and I believe there is an MD on the premises to service the residents in the event they need attention.

Any ideas?

 

[agatha_snape]

Does the community have a club house in which they allow different "functions?" Is it possible you could talk to the manager/director about doing a presentation about massage and how it can benefit active seniors?
Then do your research, there's been articles in MTJ about active seniors, get brochures lined up... perhaps even samples of things that help with arthritis or other health issues seniors may be suffering from.
Demonstrate a few stretches a client could do for themselves, and then tell them about the benefits that MT can bring... how it can help keep them healthy and active! If the residents are on a limited income, a $$ off coupon may be just what's needed to get the ball rolling...
Please let us know how it turns out for you healer611!