My plan for next week

[lin]

Okay, here is my plan to fill my appointment book as quickly as possible..ack!

This weekend I'm meeting a girl who's is designing and printing new gift certificates and business cards for me. I have to go to the coteforum.xxxe this weekend with my family so I'm going to write my personal notes, cards and maybe design my newsletter on my sisters lap top while I am there.

I go to an Aveda salon which is more expensive than I can afford for a wash and cut but I have been going there because we have the same target market. People who can afford $60+ for a trim, can afford regular sessions. I moved my regularily scheduled trim up a couple of weeks so I can go in on Tuesday. I'm going to offer her a day of free sessions for her employees (hair dressers talk to EVERYBODY) and a few hundred gift certificates for $15 off a reflexology session for her clients. I am tweaking the give to get unfortunately but only because I don't offer 1/2 reflexology sessions. It's just not the same.

On Tuesday I also plan to make a couple of iron on transfer's as suggested so I can wear a t-shirt that says Certified Reflexologist. I can wear them when I give treatments and I can wear them around as suggested hoping people will ask me about it. I'm also going to print my newsletters and envelopes.. do some yoga and attend my meditation class so I can center myself again after all of this planning and stressing!

Wednesday & Friday I have offered to come back to my current job because they haven't replaced me yet so it will help my income through all of this too.

Wednesday night a bar here has martini manicures. A busy esthetician does $10 manicures at the bar while you sip a martini.. How cool is that? Anyway I went once and it was really fun and the other women who were there were all entrepreneurs too. I want to give this esthetician some bus. cards and maybe gift certificates too because she has a full practice.

Thursday my Gift Certificates and business cards should be back from the printer so I will mail out a nice newsletter suggesting sessions outside in the garden or by poolside and I will drop off gift certificates and bus. cards to the hair salon and the esthetician.

I have also paired up with a mobile esthetician who does spa parties etc. She is adding reflexology to her website etc. so I will advertise her business to my client list as well hoping to get a few spa parties with reflexology.

I think this is a good start for me.. I am supposed to be doing corporate reflexology at a big local business on Tuesdays and Thursdays but that is being put off for a couple of weeks because we haven't got the contract all worked out yet but I'm glad it is because I will have time now to try and build up my rest of the week clientele.

Sorry so long.. I'm going to be coming back to this to remind myself of what the heck I'm doing.

Now I definitely need some yoga!

 

[taylorlautnerlover]

Wow, what a great way to ensure your marketing gets done... diarising it! If every therapist did this they would soon enjoy a full appointment's diary and then 'word of mouth' could take over for the most part.

Glad to hear about someone who is really going for it. Very inspiring!

 

[littleash]

oo.. thanks for the confirmation! I hope it works as well as you think it will

 

[Proud mommy of Logan! <3]

Hi,
It will work as long as you keep doing it. What I mean is, it was great to see such a marketing time plan because you are much more likely to take action if you make such a plan.

Now I dare say that some of the events you have lined up will bring you clients and some won't. In order to succeed in attracting clients regularly you need to drop or change what does not work and replace it with something new. By doing this you will quickly hone your marketing efforts and just repeat those that are effective for you.

You have mentioned some great marketing methods and ideas. If you need to change or add more I can assure you that there are hundreds of ways, ideas and tactics of marketing what you do.

Best wishes

 

[bubblegum36291]

lunabelle, your enthusiasm is coneforum.xxxious! I am inspired to vamp up my marketing after reading this week long plan!

I echo transcends, keep the ideas flowing and just keep implementing strategies, then review what is working and what isn't. But give it a few times I'd say. Don't get discouraged if you don't hear from your salon's clients right away for instance, keep at it for a while until you realize what is really just not working.

Don't forget to drop your info off at the meditation classes and the yoga classes. People who attend these obviously care about their wellbeing.

Just because someone has money to spend, does not mean they will spend it on their feet or overall health. It is quite possible that you and the salon have the same target market, but I hope you don't spend too much time marketing to those who you think can afford regular sessions. I have learned (from this board) that clients who value bodywork will find money for regular sessions. People spend money on what is important to them.

Good luck and keep that momentum going!

 

[Jiji]

Very good points akb.. I will attend my classes with business cards at hand.

 

[Toniann]

My plan for next week

On Tuesday I also plan to make a couple of iron on transfer's as suggested so I can wear a t-shirt that says Certified Reflexologist. I can wear them when I give treatments and I can wear them around as suggested hoping people will ask me about it.

HAve you tried massageplanetePress?

Robyn