Need Opinions on Pricing Structure...

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Hi everyone,

I'd love to hear opinions on the following:

I want to attract clients who are interested in finding out the benefits of frequent massage for themselves. So, I came up with this:

What do you think of this pricing structure?

First, I would change my hourly rate for massage to $60.00 for 60 minutes of table time, regardless of modality. (Thai, hot stone, and cupping might be exceptions to this rule). I currently charge $55 for relaxation and $65 for deep tissue.

Clients would be given the option to join the “frequent flyer” club (I would come up with a clever name, I hope. Any suggestions?). Three Levels would be offered (all sessions are 1 hour):

4-a-month club $180.00 (per month), savings of $60 a month or $720.00 a year (like getting a free massage every month!)
2-a-month club $100.00 (per month), savings of $20 a month or $240.00 a year (like getting a freebie every 3 months)
1-a-month club $55.00 per month when client books and keeps their next monthly appointment, at their current session.

Clients would pay their monthly fee at the beginning of each month (or at each session for the 1-a-monthers). Their fee entitles them to “up to 4 or 2” massages per month, a monthly newsletter, and 1 free upgrade per consecutive 6 months on the program. Upgrades would include aromatherapy, extra time, relaxation gifts to take home, etc… At each session, they would schedule their next session.

I would keep an index card for each “club member” and keep track of them at the office.

My only concern with this would be how to handle the 4-a-month folks if I’m out on vacation, I’m sick, or they are sick. Most months have nearly 5 weeks in them, so hopefully it wouldn’t be a huge problem, but you know it will come up with someone. That’s sort of why I’m saying “Up to x number of massages.” It’s like a gym membership. You pay the membership whether or not you use it, no matter if your sick, or the gym is closed for the Holidays, or whatever.

What is your initial feeling about this?

Thanks,

Emily