sunnylv702
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- Aug 10, 2009
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Heh, not sure what to do about this situation.
We're not LMTs anymore (well, we keep up the license but we don't do massage therapy), but I think that y'all might could relate and hopefully help me see our way out of this.
Some background: we're both fairly new DCs who have started up a family practice. Our office is in a professional building, just down the hall from some other healthcare practitioners (there's someone who does colon hydrotherapy, and another who does thermal imaging as an excellent--and safe--alternative to a mammogram, etc). We like everyone, and everyone seems to like us. So far, so good.
My husband used to offer his first adjustment on the house. He wanted people to experience his technique, because it is SO DIFFERENT from any other DC. (Our mentor offers his first visit on the house, too, so we sorta took after him.) Everyone we talked with (we talked with a LOT of people in our first few months) LOVED that idea. So did we. So far, so good.
Now, my husband's technique combines not just the adjustment but also a neuromuscular therapy-style soft tissue work that is incredibly taxing. I mean, this guy is releasing the psoas muscle and then adjusting the sacrum anterior-to-posterior instead of the other way around. We're talking layers and layers of chronically tight tissue. It's a workout for him.
The first-visit-free didn't generate the result for us that we had seen with our mentor. It seemed to work for him, but our results were different. So after about 4 months in practice, we grew concerned that we were being considered a "free clinic" and so we started charging regular price. That actually generated a MUCH better quality patient (which did NOT surprise us). We explained to everyone we had previously talked with (including our building neighbors) that we no longer offer the first visit free. This way, as they were in a position to send in a referral, there would be no unpleasant surprises. So far, so good. What DID surprise us, though, was that those colleagues we had talked with all expressed a sort of disappointment that we were unable to continue the first-visit-free concept, but that's neither here nor there.
What irked me was, one night last week, when my husband was occupied with a new patient, our neighbor came over and said she had a lady in her office right now who was down on her luck and was wondering if my husband would give her an adjustment. I.e., she was wondering if we'd give free work. She explained the situation - the lady had been abused in a previous marriage and is now a single mom, the whole shebang. Now she's having trouble breathing, etc. My response was that I never speak for my husband (I never volunteer his services, especially without compensation), but that I'd ask him when he was finished with the new patient. The neighbor, a nice lady, kind of pushed on, saying she'd cover the cost if we needed to charge. Kinda manipulative, because we'd look like arses if we charged, but what the hey. I talk to my husband, he says send her in. I understand that I had kinda put him on the spot, asking him to make a split second decision.
So the lady comes in, is made up, hair done, well-dressed, and has a cellphone. OK, I know that sometimes people receive things as gifts and who am I to judge, but this lady does NOT look like someone who is down on her luck. And it's not like she just came from work either, because she remarked that she's out of a job. The first thing she starts talking about is the abuse. I know that can be therapeutic, but I've known LOTS of abuse survivors and they do NOT just start talking about their abuse to strangers. She pours out with a story that kind of reeks as a sob-story - always the one to give the benefit of the doubt, things are starting to kinda not add up. Let's just say that I had clues that we weren't being given the whole story. Nothing super definitive, but definitely suspect.
In a way, this experience did us a favor because my husband, after the fact, felt somewhat taken advaneforum.xxxe of. He is frustrated that the only referrals he receives are for people who claim they can't (won't?) pay for our work.
This kicked us in the pants to come up with options for those with sob stories, either genuine or otherwise. We came up with a barter list and a referral program. Provide one of 5 things on this list, or refer x number of people and receive y benefit, etc.
We're just irked that
1) even though our neighbor knew we didn't do pro bono work, she (nicely, but still) pressured us into doing free work
2) this neighbor hasn't referred us anyone who can keep their appointments and pay for our work (and we've been open since April and she is a busy lady, with plenty of clients who could definitely use my husband's type of work)
3) on top of this, I've received ZERO referrals for Nutrition/Functional Medicine (and she is quite familiar with Func Med and who can benefit)
What do y'all think? Care to rant with me? Do you like the barter list idea? Do you have other ideas? Alternate perspectives? Please feel free to share Thanks in advance!!
We're not LMTs anymore (well, we keep up the license but we don't do massage therapy), but I think that y'all might could relate and hopefully help me see our way out of this.
Some background: we're both fairly new DCs who have started up a family practice. Our office is in a professional building, just down the hall from some other healthcare practitioners (there's someone who does colon hydrotherapy, and another who does thermal imaging as an excellent--and safe--alternative to a mammogram, etc). We like everyone, and everyone seems to like us. So far, so good.
My husband used to offer his first adjustment on the house. He wanted people to experience his technique, because it is SO DIFFERENT from any other DC. (Our mentor offers his first visit on the house, too, so we sorta took after him.) Everyone we talked with (we talked with a LOT of people in our first few months) LOVED that idea. So did we. So far, so good.
Now, my husband's technique combines not just the adjustment but also a neuromuscular therapy-style soft tissue work that is incredibly taxing. I mean, this guy is releasing the psoas muscle and then adjusting the sacrum anterior-to-posterior instead of the other way around. We're talking layers and layers of chronically tight tissue. It's a workout for him.
The first-visit-free didn't generate the result for us that we had seen with our mentor. It seemed to work for him, but our results were different. So after about 4 months in practice, we grew concerned that we were being considered a "free clinic" and so we started charging regular price. That actually generated a MUCH better quality patient (which did NOT surprise us). We explained to everyone we had previously talked with (including our building neighbors) that we no longer offer the first visit free. This way, as they were in a position to send in a referral, there would be no unpleasant surprises. So far, so good. What DID surprise us, though, was that those colleagues we had talked with all expressed a sort of disappointment that we were unable to continue the first-visit-free concept, but that's neither here nor there.
What irked me was, one night last week, when my husband was occupied with a new patient, our neighbor came over and said she had a lady in her office right now who was down on her luck and was wondering if my husband would give her an adjustment. I.e., she was wondering if we'd give free work. She explained the situation - the lady had been abused in a previous marriage and is now a single mom, the whole shebang. Now she's having trouble breathing, etc. My response was that I never speak for my husband (I never volunteer his services, especially without compensation), but that I'd ask him when he was finished with the new patient. The neighbor, a nice lady, kind of pushed on, saying she'd cover the cost if we needed to charge. Kinda manipulative, because we'd look like arses if we charged, but what the hey. I talk to my husband, he says send her in. I understand that I had kinda put him on the spot, asking him to make a split second decision.
So the lady comes in, is made up, hair done, well-dressed, and has a cellphone. OK, I know that sometimes people receive things as gifts and who am I to judge, but this lady does NOT look like someone who is down on her luck. And it's not like she just came from work either, because she remarked that she's out of a job. The first thing she starts talking about is the abuse. I know that can be therapeutic, but I've known LOTS of abuse survivors and they do NOT just start talking about their abuse to strangers. She pours out with a story that kind of reeks as a sob-story - always the one to give the benefit of the doubt, things are starting to kinda not add up. Let's just say that I had clues that we weren't being given the whole story. Nothing super definitive, but definitely suspect.
In a way, this experience did us a favor because my husband, after the fact, felt somewhat taken advaneforum.xxxe of. He is frustrated that the only referrals he receives are for people who claim they can't (won't?) pay for our work.
This kicked us in the pants to come up with options for those with sob stories, either genuine or otherwise. We came up with a barter list and a referral program. Provide one of 5 things on this list, or refer x number of people and receive y benefit, etc.
We're just irked that
1) even though our neighbor knew we didn't do pro bono work, she (nicely, but still) pressured us into doing free work
2) this neighbor hasn't referred us anyone who can keep their appointments and pay for our work (and we've been open since April and she is a busy lady, with plenty of clients who could definitely use my husband's type of work)
3) on top of this, I've received ZERO referrals for Nutrition/Functional Medicine (and she is quite familiar with Func Med and who can benefit)
What do y'all think? Care to rant with me? Do you like the barter list idea? Do you have other ideas? Alternate perspectives? Please feel free to share Thanks in advance!!