Just out of curiousity, how do you guys feel about going into a male owned studio? Does it make a difference, does it make you guys feel awkward with another guy there? When did the influx in massage studios occur. 58 in Edmonton, licensed. That seems like overkill but I haven't been around long enough to know if it's been like that for a long time. What have you guys seen change the most in the industry in the last few years?