New Year marketing strategy?

[Clair]

As we are on the verge of a new year I'm curious as to what your marketing goals/strategies are for 2006? I opened my practice in October and I've been sort of shooting from the hip re marketing but realize that I need something structured to get more clients in the door.

I'd also like to say that I've learned a great deal from this forum and I look forward to what is shared in the new year t101

Gayle

 

[mai9613]

One thing I can suggest is to keep a special log or notebook for notes on all the things you are trying, or even see other stores trying, etc, that you would like to try. Keep track of the dates that you begin those campaigns too - tweaking a detail like that could make next year's "xx" campaign better.

I start with a calendar & try to make a plan for each month:
January-New Year's Resolutions
February-Valentine's promos...
you get the picture, I'm sure.

When you see ads in the newspaper or magazines that speak to you, see if you can spin them into a style you can work with. Here's an example: last year Pier One Imports did an email campaign about dads & Grads - I jotted it down, thinking that why only mention Father's day when there are all those graduates needing a "ya dun good" massage too? Another ad I saw this last week made me take another note: the Executive Massage Package: $100 includes 1 hr sports or therapeutic massage, on premises car wash (mobile detailer) and dropping off your dry cleaning. what a novel idea! (esp for Father's day!!)

I revisit that notebook alot. I even write down phrases that I want to ad to my postcards, etc.

Hope that helps.
Jill/sagetherapist

 

[binksbailey2000]

I'm planning on marketing to current clients:

One thing I'm planning on doing immediatly, at the start of the year, and making it more formal then I have done in the past............ is spending 10 minutes before all current client's appointments, to check in.
(I want to treat my current clients like gold, and make sure they keep coming back)

A few things I want to do, is make sure I have all current information updated and correct, including numbers and health info.

I also want to ask a few questions (something)like: Am I addressing all of your issues? Do you want more or less of something during the session? Do you wish I would add something to my practice?

Basically, I just want everyone to know how much I appreciate them and their business; and want to make sure that the massage treatment isn't becoming automatic. Or if it is, that that is ok for my relaxation clients.

I am also going to update my email list to current clients (for same day appts), check in with these clients about contacting them in that manner. I am also planning on saying that I have time in my schedule for some new clients, ask them if they need any of my business cards, and would appreciate if they wanted to refer.

Noel

 

[Dogbreath]

I have a long list of people/companies, etc. I will be contacting for some specific "outreach" work. Most of my clients come from anywhere between 45 mins. and an hour away from my office. I have very few that come from the area I am in (strange, but true!), so the list is of local area types.

But, I found this old thread and thought someone reading this New Years thread may be interested in it, as a side note: http://www.massageplanet.com/forum/viewtopic.php?p=8294#8294