My reply to this insulting nonsense is, try it on your dentist or lawyer! They have set fees so that they can make a living and run their professional offices, pay their professional indemnity insurance and pay their professional bodies.
The issue of being paid for practising complementary and alternative therapies runs and runs. We pay for our training, we pay to run a business and we are now expected to pay in order to jump through the voluntary regulatory hoops. We are expected to be professional and so we are entitled to charge professional fees.
Oh, and my husband's a chartered accountant. His fees vary from £150-£200 per hour and he has plenty of clients, so I don't feel at all awkward about my £35 per hour and nor should any other therapist.