pricing

[Cougar Hunter]

i am just starting to see clients in my home.
i am charging $50 for a one hour massage.
What would be an appropriate price for a 1 1/2 or 2 hour massage?

 

[name-me]

90 mins $70-$75
120 mins $90-$100

Depends on what you want to do the most of. My pricing structure gets slightly less per minute the more minutes someone wants. If I wanted to do mostly 90 min sessions I would price that one with the best value. Right now you are basically doing .83/min so you can either keep that the same with the 90 min and 120 min or price it down slightly to give your clients a "deal" for longer sessions.

Personally I'd go $75 and $95.

 

[candy- capped]

Depends on which session lengths you like best, too. I like 90-mins best. So, I have $70 for 60 min, $90 for 90 min, and then $115 for 2 hours. I like to provide 2-hour massages to those clients that really need or want them, but 90 mins are my favorites. When you look at the differences, a 90-min only cost $20 more than a 60-min. But then a 2 hr costs $25 more than a 90-min. I'd go with the $75/$95 schedule. Or, you could do $55/$75/$95...easier to remember and then you get a little more from the hours, which take just as long to set up for as the longer appts do. OK, I'm done rambling lol time for bed...Dunno if I'm making sense, hope it helps somehow Good luck!

 

[The Elements]

When it comes to encouraging a customer or client to spend more, the incentive for them is normally that they will get better value.

For instance in a supermarket, when buying a milk one particular carton of milk, if you notice that a bigger carton of milk gives you more milk per penny then you may well be tempted to spend more and get that bigger carton.

Reflecting that back on massage if you charge $50 for 1 hour but you would really like your client to upgrade to 90 minutes you can help ease their decision by having a price that shows 90 minutes has more value. So instead of $75 for 90 minutes you might make it $70 or maybe even $69.

The other way of encouraging a client to opt for the longer session is to include some special extra, which might be

1) A free mini Indian Head Massage or...
2) A sample bottle of lotion or body cream (you can often get sample's for free for your clients by contacting the companies that make them) or...
3) A free relaxation recording from a hypnotherapist who you have networked with (the hypnotherapist gets to put their promotional details on the label of the hypnosis cd and you get a value product to give away) or...
4) Anything else you can think of to make your longer session unique and attractive

I hope that gives you some more ideas

Best wishes