Cool or Warm?
The irony! One reason I never got to the board yesterday until the end of my day (4:30 mtn) was because I was working on an interview I have today with 'Massage Magazine' on cyrotherapy lubricants for massage therapists. Cryotherapy is actually the cover story for their August issue and I'm not too sure on how involved the story will be, but I do know they are conducting quite a few interviews. Cryotherapy is what our new 'Cool Therapy' pain relieving gel is and our original gel is a 'Warm Therapy', which actually has cooling and warming elements to it. Cyrotherapy is the use of cold to treat actue pain and actue inflammation and is sometimes used for chronic conditions. Applying cold reduces the temperature of an effected area, restricts blood vessels and prevents fluids from leaking into surrounding areas. Cold decreases the sensitivity of nerve endings, resulting in a numbing sensation. This both distracts the patient from thinking about the pain an increases the pain threshold. A cold treatment is best adminstered 24 to 48 hours after the initial injury and is often involved with the basic four-step recovery method known as RICE - rest, ice, compression and elevation. Thats the basics on cyrotherapy and if you are familiar with most of the topical lubricants used for pain relief they are mainly cyrotherapy products and the active ingredient is most often menthol, which provides the cooling element. Sombra's original 'Warm Therapy' pain gel, as I mentioned, does have both a cooling and warming element, but is mostly used for chronic conditions like arthritis, fibromyalgia, and basic aches and pains that just do not go away. Massage therapists use it primarily for post-massage or point therapy and it will not leave a medicinal, nasty odor on your clients. The scent is from the orange peel extract, which also serves as a anti-inflammatory agent and we use a lemon peel extract for our 'Cool Therapy' pain gel. The effectiveness of the two gels has some similarities and the 'cooling gel' has really started to do quite well. But the difference is that one is a cyrotherapy product - a cool therapy topical pain relieving gel used for acute conditions, and the other is a warm therapy topical pain gel (original Sombra) used for chronic conditions.
Sorry for throwing all that out in one paragraph, but I'll certainly be around if anyone has questions.
Jeff