I think this issue has more to do with the public's perception of massage than therapists selling themselves short. There are plenty of good therapists struggling just to teach their communities about the benefits of massage, and not making much money. Some people are happy to do this - they feel a calling to educate people about a way to enhance their lives! If we all lived in progressive locations, maybe we'd all be making more money, and people would flock to us, and we'd all be wealthy, but that's just not the way it is. America has been too conservative for too long, and doctors have become gods in this country. My own family doctor has said to my own grandmother that I'm not qualified to touch his patients!Also, our country is not in its best state right now. We are fighting two wars, and millions of people are out of work, and these aren't just lower-class citizens. I'm content being thankful that my brother made it out of Afghanistan alive after 13 months of combat, and that I have a nice apartment, and I'm not going hungry.What we do is very important, but I don't think (no offense) arguing over how much we charge per minute is the issue. I think our intentions and our credibility are far more important issues to getting us where we would like to be financially. We can't get financial recognition until we acheive credibility.