Although I don't market specifically to Massage Therapists, I do think it's a potential market, if done right. Here's my advice if you want to focus on this niche clientele:
1. You need to work the hours the massage therapists are available (their time off). Traditionally, that's Mondays, Evenings & Weekends.
2. Create a treatment package especially for them & advertise it. Maybe a 1 hour & 15 minute session that gives the extra 15 minutes for detailed work on hands & forearms. Or a paraffin dip option. You could even give people a choice. (I'd choose the extra massage time, but some of my colleagues love paraffin & would choose the dip.)
3. For advertising, I recommend doing direct mail to the MT's in your area. Print up a flyer with a relaxing massage photo & a catchy eforum.xxxline. Here's a few ideas:
- - It's your turn!
- Who deserves a massage more than a massage therapist?
- When's the last time you were the one on the table?
- You give all day long. Now, it's time to receive.
4. Beware of Trades. If you want massage therapists to be your primary clientele, it's not practical for you to accept trade arrangements. You don't need numerous massages per week, and you need to make a living. Also, if you start to trade with some, others will expect you to trade with them as well. I'd set a policy of "no trades" & keep strong boundaries about it.
5. Finally, if you want to work on massage therapists, you need to be an
excellent massage therapist yourself. MT's are the pickiest clients I know. Pay attention to all the details: technique, products, atmosphere, room temperature, sheets, music, comfort measures, etc. Be as perfect as you can be. In case you haven't read it yet, here's a link to a thread of what
not to do:
http://www.massageplanet.com/forum/viewtopic.php?t=5895