What’s Your Story?

[massageblog]

It’s all too simple, yet essential. The universal question that often times we’re asked by clients when we start a massage session. At least, with the chatty ones looking for conversation.
What’s your story?
I see, very often, websites that have a lot of credentials listed, hours of operations, policies, educational background, etc. But I’m left wondering – where’s the story behind the business? Why are you in business? What made you want to open up a business and serve people? What’s YOUR story?
Do credentials and where you went to school really have any meaning when it comes from the customer perspective? Do they even know what all those symbols and acronyms mean, and what schools are better than others? Probably not. Knowing YOUR story is much more important so they can get to know you prior to even meeting you to see if it’ll be a good fit as a professional relationship.
Try making a page on your website that describes your story. Share it with your clients. Let them read about your humble beginnings, where you see the company headed, how you got to the space you’re currently in… you may even want to tell an amusing story along the way! Share your history… why are you here in business right now?
Sharing this information with whomever may be perusing your website will give them a better sense of who you are as a brand/company. Help them gain comfort in working with you as a professional by sharing information that you’d probably share and smile about anyway! See how sharing your story helps you gain more loyal clients.