I remember approaching this same crossroads at the end of MT school. I didn't have a FT job at the time, though, so my schedule was pretty open and flexible. My personality, however, was not
so I decided to go into business for myself and I couldn't be happier. It's not the easiest road to take, but because I'm so fiercely independent, it ended up being the easiest for me (read: the least amount of hassle and the greatest amount of freedom).
So now you get to decide
The field of massage therapy is so wide open. There are so many options for you, as you well know. Consider your personality, your goals, your direction, your priorities, where you see yourself in 5 years, who you currently are and who you're trying to be.
--What kind of massage/bodywork do you want to do? (Sports, reflexology, reiki, Swedish, etc?)
--What clientele do you want to work on? (Computer/desk workers, stressed-out executives, athletes, stay-at-home moms, terminal cancer patients, kids with ADHD, etc?)
--What hours would you like to work? (M-F 9-5? Evenings? Weekends? Later nights for third-shifters?) Do you want to set your own hours or are you willing to let someone else decide?
--Do you want to make most of your own decisions, or would you rather sacrifice a little freedom for a more steady income and less responsibility? Do you have kids, a spouse, other ppl to consider (activity/school/sleep schedules, etc?)
--How much do you want to travel? Maybe you want to work out of your house, do housecalls, set up your own office, or contract with other professionals at their offices/clinics.
Answers to these questions and some good soul-searching will help you decide what's best: a spa, chiropractor's office, fitness club, or your own office. Are you more "practical" or more "intuitive"? Are you sensitive to your surroundings and thrive in an environment with a particular vibe?
I decided that working out of the house is best for me. This way, I don't have to drive (I already drive enough), I can run things exactly how I want, take as much time with clients as I want, offer a much more personal touch, decorate my space the way I want, attract the type of clients I'd like to see, run my own promotions, set my own hours (which need to be very flexible right now because of massive intense school), etc. Much as I have tried working for someone else, I just can't. And much as I've given my all during every massage wherever I am, I simply give a better one while working for myself and not anyone else. I can inject more creativity into my practice and their sessions. Thus, I'm learning that once the clientele starts building up, that this is my best option. In time, you'll learn what's right for you. When you are in your element, you'll notice the difference, and that is where I would make the greatest client-building efforts. Wherever you are happiest is where you'll thrive, and if you're happy (and practice good body mechanics, of course), you'll never burn out and you will help so many ppl change their lives.
Good luck!
Blessings,
~Jyoti