Work for a sports team?

[O.J. Mayo]

Hi all,

(Male MT with 3 years exp.) I relocated last month to northern NJ and would like to get more clients that are athletic/fit. In my previous locale in Monmouth county most of my regulars were in that category (personal trainers/yoga instructors/runners etc)
Right now, I'm on call at 2 spas. I'm getting enough appointments each week to get by, but I feel like I need to get back to working with athletics clients.

Future goal: travel with a team (soccer?... i have my eye on the WC in South Africa in 2010 8)

So far: Called almost every gym around me- either they have someone or are not interested in promoting (via renting space or chair massage).

Trying to brainstorm ... any ideas?

 

[Alexandra D]

Make sure your marketing materials are geared toward performance enhancement... f/i: how greater flexibility can equal greater hitting/kicking/throwing power and distance.

If you want the athletes, then you need to demonstrate why, even in health, massage can increase your competitive edge. Then you just need to worry about your technique. Many athletes (especially professionals) tend to be much more aware of the technical details of massage, and will definitely know the difference between a rubdown, and sports (performance) massage.

Sounds interesting, good luck!

 

[Naughty no more!]

I don't know what kind of techniques you use, but maybe evaluate what you do, what the therapists who work in the sports area use, and think of those as CEU's. Active release techniques (although extremely expensive) are often coveted by teams. NMT, trigger point work, stretching, are all important as well. Maybe try volunteering with some of the more amateur teams. I remember shortly after I graduated, I was given the opportunity to treat the Bighamtom Senators (Ottawa senators farm team) a few times. It was wonderful experience. And a great opportunity to make contacts in the organization. I didn't persue it, as it isn't what I want to do.

See if there are farm teams that come into town occassionally, contact them, and see if they might want to introduce their players to massage if they haven't already.

Just a suggestion.