Working on a flyer--what info to include?

[Sammy]

I need to begin working on a flyer for the general public but I am unsure as to what sort of information I should include, how I should word things.

Here's a bit of background:

-This is a new practice within a chiropractic office
-In order to attract new clients the chiropractor wants to offer free introductory 1/2 hour massages, which I have been doing since I started February 12, 2007 (I now have 5 regular clients signed up for the program) but the goal is to get as many people in for the free massage so they can experience it and get them signed up.

Part of this post is a question also..........

Sometimes I wonder whether people will question how good the therapist (me) or practice is that we need to offer the free 1/2 hour session to potential clients. Do you think this is a valid worry? Do flyers generally work for getting people in? What else can I do to schedule people to come in for the intro?

Right now I am really afraid and feeling that the practice will not take off and the chiropractor will be disappointed and let me go. Where we are located doesn't help either. We're in a business development which is not well seen from the main thoroughfare. My husband and I used to go to a restaurant near where the office is located and I never knew there were businesses there--sort of hidden but there are probably 45-50 offices in there. We already made up and sent flyers to the other businesses in the complex. I will also at some point be going to area business and trying to set up chair massages for employees. This will require a different flyer too.

I'm sorry for the length of this post. I just don't know where to begin. Any advice here would be greatly appreciated.

Many thanks,
Tara

 

[Kylie S]

Sometimes I wonder whether people will question how good the therapist (me) or practice is that we need to offer the free 1/2 hour session to potential clients. Do you think this is a valid worry?

I'll bite on this one.

No, I do not think it is something to worry about. You may change your protocol somewhere later down the line, but for now, it sounds like you need to get your hands on clients in order for them to test your wares.

If the doctor has a patient base, then although you are giving 1/2 off, you have an active group of people who may be interested, but would not try you "just because".

So, I believe that 1/2 will not make people wonder how good you are, but you need to word this in a way that they feel they are getting not only a good deal, but it won't be around forever.

This past year, I did a lot of research on if people respond better to 1/2-OFF as oppossed to variants down to $10-OFF. I found they respond just as well to $10-OFF when handing out brochures and coupons from business to business in my area, if that is of help.

 

[slave2luv xxx-mas elf]

Have you thought of passing out free half hour coupons to your 5 regulars to pass out to their friends? Give them 5 certificates each and see what happens. They have already experienced your work and their friends and family have a better chance on coming in to you than a stranger who has your flier. When these people come in pass out the free coupons to them to pass on as well.

 

[tarynx24]

When I post flyers around town it is to get new clients. I usually just do a special, say $50 massage (instead of $60) but make sure to include it is for new clients only. I basically just have my information (name, address, phone, website) and I do the little pull tabs so people can just stick it in their wallet. It's worked out pretty well, say I put 10 flyers up, that cost me (for color copies) under $5 and one of my regular clients came in from that and he's in every 2-3 weeks. There's no harm in trying!