hi,If you have the book...Check out page 160 of Mosbey's "Fundamentals of Therapeutic Massage" (1995) by Sandy Fritz. ย Box 7.3 "Massage Pricing Averages." ย I have this page photocopied and as soon as someone even starts to complain without knowledge of the non-massage work time put in to the business, or about the prices, I have this out and make reference to it. ย Here are quotes about time management from it:"...There is always time between massage sessions. ย It will take:Forty five minutes to do a half hour massage.An hour and fifteen minutes to do an hour massage.An hour and forty five minutes to do an hour-and-a-half massage.Three hours to do an hour on site massage. " and it goes on to say, "Always remember that each hour spent doing massage requires at least one hour of business management time. ย Giving twenty one-hour massage sessions is at least forty hours of work."This is all very true. ย There is so much more work behind the scenes that clients don't see: ย record keeping, cleaning, laundry, changing the sheets, phone calls, researching conditions, continuing ed classes, purchasing supplies, photocopying forms, doing the books, arranging advertising, etc, etc.Re: Clients perception of 3-4 appts/day: ย Take as many appts. as you can handle physically and emotionally. ย You have to maintain your own health if you want to be able to help others improve theirs. ย Take care of yourself first and feel good about it. ย Nothing wrong with that. ย