I definitely keep it a complete secret. I've only been in the hobby for a couple of years and almost got scared out of the hobby early on. I work downtown and live north of the City (not far from IT) so I figured the chances of running into someone were less if I went to MP's by the airport. In those pre-massageplanet.net days I simply picked the place with the biggest ad in the paper and ended up at Blue Lagoon. I parked around the side and as I approached the entrance I noticed my father-in-laws car parked nearby (personalized plates). I froze for a moment, assuming that he must have been at one of the other business in the plaza (he's a very conservative, straight-as-an-arrow kind of guy). As I was debating hurrying inside the door opened and out he walked. Despite my horror, I managed to duck around the corner without being seen. I bailed out of that attempted session, but luckily got up the courage to try again a few days later. I've thought about mentioning it to him, but what's the point. Seeing him did make me feel better about my own hobbying (if he's doing it, everyone must be doing it).