LOL I love your emoticon cheering section!
So, you've taken an action and you're noticing some stuff... people waiting, sitting on their resources... at the salon and elsewhere... sounds like you're noticing all the things you don't want!
Thinking on the topic of what you DO want, I'm curious... do you have some regulars who haven't slowed down? Can you reward them somehow? At the least, think of them, and their business with you, and how much you enjoy continuing to work with them. Can you acknowledge them when they come in next somehow?
Seems to me like putting energy into folks who have cut down is energy spent from a place of lack. That's very interesting to me to think about, because I'm sure I've made the same type of energy expenditure without realizing it.
Anyway, I'd like to hear you pumped up on possibility! Holiday gift certificates sound like a good topic... what do you want around that? What will the outcome be like? How good can you make yourself feel about it?