Forming an alliance with other practitioners.

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Stoic

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I have recently had an idea that came to me when I met a MT who calls his business the ______ ______ "Institute". It makes him sound like a large facility with several practitioners, but really he's a one man show (not to say he won't take on collegues some day). Sort of like the founder of "geek squad", he was just a one man show in the beginning but called himself "squad" and his business grew like mad.

Anyway, I've been thinking of perhaps collaborating with other practitioners, either other MT's or practitioners of other modalities to for a virtual "institute or center, or alliance" for health, wellness, massage etc etc.

We would share one website, one "brand" name, one logo, share advertising and marketing costs, share booths at health fairs etc, but we would all be independent practitioners.

My ideas I've had so far: An "Alliance of Massage Therapists" who each specialize in something different from one another, or who cover different regional territories. "Call so-and-so for sportsmassage, call suzy for reiki, call steven for neuromuscular etc. and include links to their individual websites for more details.

An Alliance of holistic health practitioners, each practicing something different (one MT, one Chiro, one personal trainer, one reiki master etc etc) so as to avoid direct competition, also links to individual websites and details.

An Alliance of Equine holistic health practitioners, once again each practicing different areas of horse health and wellness so as to not compete with one another (the other idea I had for this scenario is actually calling my farm the "center for holistic equine health" in case horse owners want to trailer in their animals for treatment, I have more than enough room for not only work on horses, but also conducting workshops and seminars.

I'm liking the idea of several practitioners sharing one brand and one website and helping cross market one another. It would cut advertising costs for all involved and give everyone an image of legitimacy and professionalism.

What do you think and any input would be greatly appreciated.
 
Forming an alliance with other practitioners.

This is very similar to the situation I am in right now. I rent my space from the business owner (it's a sub-lease situation, he pays rent for the entire suite) as do 2 other therapists and a yoga instructor. We work under the same logo, share just a few costs, and all maintain our own business license/insurance/etc. as sole proprietors. The place has been open for just over a year, and while I really like the idea of working together and helping each other out, there have definitely been some snags along the way.

First off, be very clear on what is expected of everyone. Our original agreement was that the owner of the main business would cover all advertising costs for said business and any self-promotion is our responsibility. Somehow, we've all ended up paying a lot of extra money for ads that seem to have done us no good! So if everyone is going to be expected to split marketing costs, either make sure that there is an impartial person taking calls to make appointments or that you take "shifts" taking calls so that everyone can get a few clients. What has ended up happening is that the owner has been taking all the calls and scheduling all the clients with himself.

Along the same lines, be clear on what duties might be expected of you as well. The bare minimum that was laid out to me when the business started is that I just needed to pay rent and come to weekly meetings to share in ideas. I've gone well above and beyond that with maintaining the facebook page, creating and sending out an e-newsletter, cleaning the waiting areas as well as my treatment room, all sorts of stuff. When I wasn't getting any clients, I decided that I needed to focus more on promoting me, not just the business as a whole, and stopped doing a lot of those things. Unfortunately, I think I created an expectation because the owner recently complained of all the work he's having to do now.

You're smart to make sure everyone has a specific niche to fill too, because two of our therapists are still somewhat new out of school and haven't quite found their "specialty" yet, so it's hard to know exactly who to schedule people with. I consider myself to be very good at pain management and rehabilitation, which is unfortunately the same thing that the owner does. He has 11 years experience over my 6, and as much as he says he has enough clients and wants the rest of us to be busy, I've always felt like there's a bit of an insecurity issue which makes him feel the need to prove that he has more experience, leading to a lot of subtle competition. That's just my perception though, and don't know if that's the reality of the situation so all I can do is assume.

Overall, I think the whole project is a lot bigger than he ever anticipated. As stated above, I took on a lot of projects to help out that he didn't realize and is overwhelmed with now having to "do it all", as well as not realizing, then complaining about, how much money he's having to put out. I can't let that be my problem though, because all that was originally expected of me is to pay rent.
 
Forming an alliance with other practitioners.

Great advice and information.

I am actually leaning toward more of a "virtual" center and collaborating with practitioners who do all on-site services so there wouldn't really be an actual office to maintain, rent or support. For instance personal trainers who make house calls and gym calls, yoga instructors who do one-on-one yoga sessions, MT's who make house calls. That's one reason why I was leaning toward the equine services, since nearly all calls are farm calls, its very rare that anyone trailers in a horse for treatment.

I like the idea of everyone being on one website, one brochure, ad etc. It seems to give more legitimacy when its under a name like "Center" or "Institute" etc etc. I'm just having a hard time deciding what niche to go with?

All MT's with different specialties? MT's who service different territories (to avoid overlapping client demographics), various different sports therapists, various different holistic practitioners, or a practice of holistic animal practitioners? I just can't decide which direction I want to go?
 
Forming an alliance with other practitioners.

I'm not sure if this place does something similar to what you are interested in, but I saw them online about 3 months ago. They call it a bodywork and massage co-op.


It may be a place you can get some ideas from.

I love the idea of a co-op, but like anything, someone still has to be in charge. In my case, I'd rather be in charge of myself than to be the one making sure the lease space is filled and the rent is paid each month. Since I want and need to work, if I am dependent on others to come up with their part and they end up flaking out, it ultimately affects me. I am not willing to let go enough to allow the potential for that occurance. Which... is also why I am still not an employer (I can't imagine if I had one or two therapists working for me and they didn't show up for their appointments but the clients did. I would really take that personally and be very upset if I couldn't fill the void. --- And, of course, I ony have two hands, so there would be a problem. Nope, so far I can't do it. But, hats off to those who can.)

I hope it works out for you. I do llike the idea. :)
 
Forming an alliance with other practitioners.

Interesting idea. I like the idea of aligning yourself with a variety of practitioners. On a daily basis I am referring my patients to chiropractors, nutritionists, etc. It would make me somewhat nervous to form such a formal alliance with the same website, logo and so on. Being under the same umbrella involves so much risk in my opinion. I suppose I am just a huge control freak!!
 
Forming an alliance with other practitioners.

athletica said:
Interesting idea. I like the idea of aligning yourself with a variety of practitioners. On a daily basis I am referring my patients to chiropractors, nutritionists, etc. It would make me somewhat nervous to form such a formal alliance with the same website, logo and so on. Being under the same umbrella involves so much risk in my opinion. I suppose I am just a huge control freak!!


I know, I thought of that myself and its the main reason I'm hesitant.
 
Forming an alliance with other practitioners.

At the end of the day the savings on a logo, website and extra referral do not out weigh the risks.

As well I have never had success at expos/trade shows. I have never broken even!
 
Forming an alliance with other practitioners.

Set up a massage center and hire employee MTs. Don't worry about the variety of expertise. Instead, hire people with the people and massage skills needed to be successful. Help them succeed and the owner becomes successful, too... if they are smart and really work to promote the business.

Oh, and PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN PLAN before launching whatever business model you choose.
 
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  32. SL East Spa:
    ๐Ÿ’†โ€โ™€๐Ÿ’–Victoria Day!!! ๐Ÿ’œ๐Ÿ’– Ultimate destination for Asian massages๐ŸŽ‰ Two fab spots: SL Richmond Hill & SL West Oakvilleโœจ Your passport to paradise with 10 enchanting girls fr China, HK, Japan & Korea โ€” Top Star Jenny, ๐Ÿ†• Cathy, Coco, JPN Yui, Cindy, Kelly, GFE Eva, Amber, Echo & Juliet โ€” ๐Ÿ๐ŸŽˆ Hit up 647-695-6354๐Ÿค™ or text to ๐Ÿ“ฑ647-578-8169 โœจ160 East Beaver Cr., Unit 12, Richmond Hill ๐Ÿ’ฐWhere Eastern charm meets Western comfort - your bliss awaits๐Ÿ™Œ
  33. SpringGreen.:
    Today we have 5 girls on downtown toronto 72 gerrard st west๏ผš๐Ÿ’‹๐Ÿ’‹ New girl Hitti very young๐Ÿ’‹๐Ÿ’‹Lisa- Tanned Spanish beauty with large melons and a fun booty too minica- exotic goddess with a gymnasts body and corresponding flexibility Jennifer- Exotic beauty with... Call and text 647 891 0699 ask questions Thanks๐Ÿ’‹๐Ÿ’‹
  34. Soul Relax Spa:
    โœจ Looking for a relaxing escape? โœ… Click Here Meet๐ŸŒธAmber๐ŸŒธCarlyCall us today for the best treatment and service experience. Click on our Username and FOLLOW US for updates ! Call now โ˜Ž 289 - 298 - 5662โ˜Ž๏ธ Your ultimate relaxation awaits! โœจ
  35. Lulu1980:
    Phoenix Blossom Spa ๐ŸŒน๐ŸŒน๐ŸŒน2 girls ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ5124 Dundas St W Etobicokeโ˜Ž๏ธ416-817-3366๐Ÿ‘ Table Shower Sea Salt Bath Body Scrub๐Ÿ˜˜ Japanese girl Nina โค๏ธ Natural Big Boobs 38 DD ๐Ÿ˜˜Pink Mini Nipples Hot body slide, super enjoyable๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜ very provocative service๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜, professional super Luna deep tissue massage, has therapeutic effect to loosen bones and relieve muscle pressure and will bring you unexpected service effects, she will bring you a little surprise๐Ÿ˜๐Ÿ˜๐Ÿ˜๐Ÿ˜โค๏ธYou are welcome to make an appoint
  36. wonderspa:
    welcome toWonder spa [9421Jane st unit 127)L6a 4H8,๐Ÿ”ฅ4165000-800,Ensuit rain shower is available ,every day 4 nice girls working,๐Ÿ’„Amy is Vietnamese young sex girl,open maid,everything she can do,๐Ÿ’„Mimi is very beautiful face long leg friendly ,nice body slide,really popular must try๐ŸŒนlong hair Mina strong to relax oil massage,back walk,nice sexy body slice.amazing ending,๐Ÿ”ฅbring you comfortable time๐ŸŒนmust try
  37. Nu spring spa888:
    ๐ŸŒน๐ŸŒน๐ŸŒนsexy hot Latino ๐Ÿ’– Malaysian ๐Ÿ’– Korean girls ๐Ÿ‘working at Nu spring spa๐Ÿ’‹๐Ÿ’‹โ˜Ž๏ธ416-669-8508๐ŸŒน๐ŸŒน๐ŸŒน
  38. Golden Sunshine Spa:
    โœจClick on our Username and FOLLOW US for updates and special services ! โœ… Click Here Today๐ŸŒธSamy๐ŸŒธTiffany๐ŸŒธPriya๐ŸŒธHellen Call us โ˜Ž 905 - 265 - 2158โ˜Ž๏ธ Your ultimate service awaits! โœจ
  39. Jennyโ€™s Spa:
    ๐Ÿ’‹๐Ÿ”ฅGood news for all the west end people in Etobicoke Mississauga Milton and Brampton!!!๐Ÿ’‹๐Ÿ”ฅ ๐Ÿ˜˜The famous superstar Cambodian Princess Suki from Annie Spa is now working at Jennyโ€™s Spa in Etobicoke starting this Tuesday May 20th with Tina & Jenny๐Ÿ˜˜ ๐ŸŽ‰๐Ÿ’JENNYโ€™S SPA๐ŸŽ‰๐Ÿ’ โœ…5170 DUNDAS STREET WESTโœ… ๐Ÿ‘ŒETOBICOKE ONTARIO M9A 1C4๐Ÿ‘Œ โ˜Ž๏ธ( 647-893-5196)โ˜Ž๏ธCall or Text โ˜Ž๏ธ( 437-888-3759)โ˜Ž๏ธCall Only (ETOBICOKE)
  40. 89moonstar&MoonMoon:
    MoonMoon spa/416 887 8801/8131Yonge st #203 Spanish Latin white girl and 22ys Colombia girl today &&Bradford location 6477129688
  41. Lilyspa1:
    Lily Spa : ๐Ÿ’ฐ๐Ÿ’ฐ100 hh all in๐Ÿ’ฐ๐Ÿ’ฐ โค๏ธโค๏ธ SuSu ( Asian )Slim , ๐Ÿ˜๐Ÿ˜Porn Service ๐Ÿฉท๐ŸฉทElena 22, Latino French, 36 DDD and ๐Ÿ‘๐Ÿ‘ASS, ๐Ÿ’‹๐Ÿ’‹Mimi 24, Asian mixed White , very open-Minded , ๐Ÿ˜ˆbbbj , DFk ๐Ÿ”ฅDuo ๐Ÿ”ฅ,โ˜Ž๏ธ 6475318288
  42. AliceSpa:
    MONDAY at ๐—”๐—Ÿ๐—œ๐—–๐—˜ ๐—ฆ๐—ฃ๐—”, 4915 Steeles Ave. E, Scarborough ๐Ÿฐ๐Ÿญ๐Ÿฒ-๐Ÿฎ๐Ÿต๐Ÿด-๐Ÿฌ๐Ÿด๐Ÿต๐Ÿด. 3 Sexy Young Girls Today at Alice Spa. Open 10am to 9pm : LINA (12pm-9pm): is a young Hispanic girl, hot body, C Cups, brown skin, round tight big butt, cute baby face, great services. LUCKY (12pm-9pm): is Vietnamese, small body, busty D cup, very beautiful face, Young/Cute/Petite/Pure/Submissive, Fair Skin
  43. Annie Spa:
    ๐ŸŽ‰๐Ÿ’ANNIE SPA๐ŸŽ‰๐Ÿ’ โœ…7-1001 SANDHURST CIRCLEโœ… ๐Ÿ‘ŒSCARBOROUGH ON M1V 1Z6๐Ÿ‘Œ โ˜Ž๏ธ (647) 891-9688โ˜Ž๏ธ โ˜Ž๏ธ (416) 291-8879โ˜Ž๏ธ (FINCH & MCCOWAN) OPEN 9:30am to 9pm MONDAY to SUNDAY ๐Ÿ”ฅโœ…NEW MANAGEMENT๐Ÿ’ฏNEW GIRLS๐Ÿ”ฅ๐Ÿ”ฅ ๐Ÿ”ฅGORGEOUS NEW YOUNG ASIAN GIRLS - TODAYโ€™s ROSTER INCLUDES: ๐Ÿ”ฅ Judy๐Ÿ˜˜๐Ÿ”ฅOur new Asian massage girl Judy is a vision of refined sensuality, with a graceful figure and smooth, flawless skin that radiates warmth and allure. Her striking black hair frames her delicate features, and her poised
  44. bnwellness_wilson:
    We have 4 young girls are working today, young sweet Michelle 25โ€™s sexy body open mind and young pretty Lily 25โ€™s with curve body, young cute Taiwanese Victoria slime open mind 25โ€™s and nice GFE cute are providing deep tissue massage, pls call 4163985777 book appointment and walk in always welcome,back entrance and parking available, 350 Wilson Ave North York
  45. Red Rose Spa:
    ๐ŸŒธ We have 5 hot brown girls today ๐ŸŒธ YUKI, MALIYA, MONICA, SASHA, BELA, AMANDA, PREETI, ANGELINA, SABHA, MONIKA ๐ŸŒธ 2588 Birchmount ๐ŸŒธ 2 Invergordon ๐ŸŒธ 647-702-8800 ๐ŸŒธ Please visit for a great erotic massage
  46. ForeverWarden:
    Monday at ๐Ÿซฆโค๏ธ๐Ÿ”ดโ™พ๏ธ๐“•๐“ž๐“ก๐“”๐“ฅ๐“”๐“ก ๐“ข๐“Ÿ๐“โ™พ๏ธ๐ŸŸฅ๐Ÿ”ดโค๏ธ๐Ÿซฆ 2190 Warden Ave, Unit 201, Scarborough ๐Ÿฐ๐Ÿญ๐Ÿฒ-๐Ÿด๐Ÿฌ๐Ÿฌ-๐Ÿณ๐Ÿด๐Ÿด๐Ÿณ: Bella & Yumi. Bella is around 5โ€™3โ€ with a thin to medium build, C Cups, and a pleasing personality. She can offer dfk, bbbj and cfs as well as a good massage experience.
  47. HolidaySpa:
    Monday at ๐ŸŒด๐Ÿ˜Ž๐ŸŒ…๐“—๐“ธ๐“ต๐“ฒ๐“ญ๐“ช๐”‚ ๐“ข๐“น๐“ช๐ŸŒ…๐Ÿ˜Ž๐ŸŒด3517 Kennedy Rd, Unit 4, Scarborough โ˜Ž๏ธ๐Ÿฐ๐Ÿฏ๐Ÿณ-๐Ÿฎ๐Ÿฐ๐Ÿณ-๐Ÿญ๐Ÿญ๐Ÿต๐Ÿตโ˜Ž๏ธ: AMY, FIONA & CINDY. AMY is an attractive young lady with larger breasts and a nice bottom. She has outstanding oral skills, and is very popular. Donโ€™t miss out on her special skills! FIONA is a slim hottie with long dark hair, great melons and ass, and nice services.
  48. luckywellness:
    Lucky Wellness Center 4379721888 295 Eglinton Ave E,Unit 7,Mississauga ViVi Sarah and Kiki work. They are young, sexy and cute and they give very good massage. Sarah is 23 years old and still a student. She only works for one day.
  49. Lulu1980:
    Phoenix Blossom Spa ๐ŸŒน๐ŸŒน๐ŸŒน2 girls ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ5124 Dundas St W Etobicokeโ˜Ž๏ธ416-817-3366๐Ÿ‘ Table Shower Sea Salt Bath Body Scrub๐Ÿ˜˜ Japanese girl Nina โค๏ธ Natural Big Boobs 38 DD ๐Ÿ˜˜Pink Mini Nipples Hot body slide, super enjoyable๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜ very provocative service๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜, professional super Luna deep tissue massage, has therapeutic effect to loosen bones and relieve muscle pressure and will bring you unexpected service effects, she will bring you a little surprise๐Ÿ˜๐Ÿ˜๐Ÿ˜๐Ÿ˜โค๏ธYou are welcome to make an appoint
  50. Lulu_Villa_Spa:
    Yuki Sweet Singaporean Girl Sasa friendly Vietnamese girl Aiko She is a gorgeous model type Mixed Chinese/Japanese School Girl Judy is a gorgeous model type Vietnamese Girl Cherry ๐Ÿ’ From Malaysia Part time School girl โ˜Ž๏ธ647- 446-0886
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