Marketing myself

[Young Genuis]

Marketing myself

Let's just say it's a spirited conversation.  "For other clients, money is an issue"Nancy, I do disagree with your quote above though and I've said it many times before, never go into your client's wallet.   Most people can always find a way to pay for what they truly want.  Thinking whether or not a client has the money should never play a role in the sales transaction.  They will either make the appointment and pay or they won't - never assume.  This is especially important on the esthetics side of the spa business where there are sometimes large retail purchases.  Every client is offered the "appropriate" products to buy for their home care regime, never what I think they can afford.  Too often I've seen the minimum wage gift certificate recipient buy $300 worth of skin care and the weekly scheduled attorney (for example) pass on the whole thing for not wanting to spend the money.  Joe E.  

 

[Jack]

I know Joe... I'm just saying if I sense hesitation I assume (I know, I know I shouldn't assume) that it's a money issue or that they truly Don't know their schedule. *shrug* It makes no difference, I certainly don't bring up the clients lack of funds.  They might however. *shrug* I realize that clients will indeed purchase what they want... it's for them to decide how important massage is on their priority list, not myself. I try to provide encouragement and support. I feel I give a good massage at a fair price, and as for their frequency in rebooking - I try not to be attached to the outcome. If they come back immediately  fantastic... if they rebook in 6 months I'll be glad to see them then too. *shrug*Flying Hands, have you tried asking if there is space available for rent at another MT's office in town? A chiropractor's office? How about a dental office? Is there room at a local hair salon? Gym? Try to think outside the box. I'm currently working out of some office space in a health food store which is shared with an acupuncturist and an herbalist.It's not ideal... but it'll do until something better comes along. *shrug*Jill, I MUST be tired, I never even noticed you spelled it gorilla instead of guerilla! *headdesk* I'll try to pay better attention! LOL

 

[lopku]

Marketing myself

deleted

 

[- gail -]

Marketing myself

See Macalla, this mystique you speak about directly supports the rebook theory in that, you better rebook now because I probably won't be available for you in 2 weeks (with last minute or even a few days notice) when your neck's hurting again.  Joe E.  

 

[JessicaM]

You all have such interesting conversations (and apparently clients too!  The first time I visited an MT, she asked if I wanted another appointment, I was so loopy after that first session, of course I said yes!   :  After the third session, she asked something along the effects of "well, now that you know what MT is all about and how you're feeling, where do you want to go from here...every week, 2 weeks, wait and see...?"  No pressure - we just discussed it a bit.  By this time, I was hooked as I could see how wonderfully it was affecting my life (and consequently, those around me) that I wanted to come every week.  So we agreed to that.  After about 6 months or so of coming at the same time every week, she finally told me that she would just write me in at the same time every week for as long as I wanted.  So now, a couple years later, we don't even bring it up - it's a given - unless one of us has a conflict and need to reschedule to fit around something.  Funny too, when it gets rescheduled, I feel funny when my regular day doesn't have a massage in it.