Marketing to Realtors

[ksr]

That's what my Realtor friend has told me. She was the one who asked for some sort of deal to be worked out so she could afford to give GC's from dh to these clients. Where it's "written out" I don't know- maybe do a search on the IRS web site? None of the other Realtors we've talked to have corrected the amount so far.

 

[?Rachie? ?Liz?]

We are talking about 2 different things here.

A realtor, giving a gift of a massage to a client as a housewarming/thank you, may only deduct $25 of the value. Agents make thousands of dollars on the sale of a home, the tax deduction is immaterial to them. Any agent looking to get repeat business would gladly invest $100 in a relationship with their client. Besides, at 33% tax rate deduction shield, they are only giving up $25 of tax dedutibility. Peanuts compared to their commission.

Real Estate licensing regulations vary from state to state, and they may limit the value of gifts given.

But gifts can also be for referrals, which many not be covered by licensing regulations. We sent our best friends to our agent, who made several thousand selling them a home. He gave us dinner for two at our favorite restaurant.

 

[Caroline M]

What I have done is marketed packages of 10 for $500. This way they can give a gift with a higher perceived value. I would also allow for 2 appointments to be used by the Realtor. Giving the discount was never a problem because all ten rarely got redeemed. We didn't sell a ton of packages, but we did have a lot of real estate agent clients. It makes people think of you when they need a massage.

 

[Anarchist]

i live in a small town in ND. and i'm renting an apt in town here and one of my clients is my realiter and she is a great way of getting my name out there w/ her other renter's so... i k i've heard a lot of people who come to me say that my realitier says that i'm very prof. and she loves to come and see me!!!! :