You've labeled everyone in this thread as "broke," which is statistically improbable given the financial demographics of the typical spa's primary target audience.
According to Britannica, "Projection is defined as the mental process by which individuals attribute to others what is in their own minds [...] Projection often serves as a psychological defense mechanism against distressing internal states, with individuals shifting the responsibility for their feelings by declaring, 'I am not the one experiencing this; you are!' When individuals project elements of themselves that are suppressed, residing in the unconscious, and subject to self-loathing, and when they alter the object of projection in the process, projection can be perceived as an invalidating and damaging psychological phenomenon."
Now I know there's a lot of big words there so I will explain this in a way that even you will understand:
"Projection" is like when you have a secret feeling, but you tell someone, "No, I don't feel that way, you do!" The tricky part is, most of the time, other people can see that you're pretending. They can tell that you're not being honest, and it can make them feel a little confused or not very happy. So, in simple words, it's like when you blame your brother for eating the last cookie when you actually did it, but everyone in the room saw you eating it. It's not a good thing to do, and it can make others upset and make you look like a big dummy.
P.S. If I had to guess the primary audience for a spa it would likely look something like this. Well-off individuals, male, aged between 30 and 60 years. They often have above-average income levels, affording them the luxury of high-end sensual experiences. Education-wise, they may have varied backgrounds but are often well-educated. These clients are also more likely to be professionals or business executives, and they place a premium on privacy, discretion, and the enjoyment of refined, exclusive services. This demographic seeks sensual massage as a means of relaxation and indulgence.