How are you keeping Sir. (BTW, I like that Tony R guru as well. Very positive fellow.)
I have been watching Sienfield reruns, so may mind is coming up with weird/creative associations.
You know a GM of a pro sports team will build up their team around a certain vision - eg speed or strength or whatever.
If some God-like figure knew all the managers and all the ladies, could they say lady x looks like the talent spa y wants. (eg are we actually picking up your personal tastes ?? omg lol)
Or maybe be no one has a closet aspiration to be like a great sport GM, and instead think there are lot of different dicks out there and hence some lady could appeal to some guy (you have spoken something like this in the past) - so let the free hand of the invisible market decide!
Regards.
PS: My personal view is that some 905 spas are primarily pushing eye candy, while others have a bit better service experience included as well; while this could be entirely random, it could possibly also reflect conscious "brand building and market differentiation" so to speak.