Alberta was smashed hard by the collapse of oil prices and I had expected discretionary spending on things like massages would take a hit, and I'm sure they did, but in Edmonton they probably bottomed out a year or two ago. Recent economic data shows that Edmonton has now risen to the highest unemployment city in Canada and consumer spending here has dropped to levels nearly as low as the bottom of the oil collapse. Lots of the public sector feeling insecure, many families had been hit by the oil collapse but had an income from a public sector job, and now that might go away as well.
I think about the attitude of many adult entertainment providers in 2013 - very similar to many in O/G: "The money train has rolled in and is on track to never stop." Whoops, wrong.
I know massage places are not keen to lower their prices, and I get why. If you're going to earn less money, you might as well work less time. The problem of course is if your pricing means you earn so much less that you're not solvent. As a business owner, if you think the lower demand is a temporary situation, you might survive the downturn by offering temporary pricing promotions or more product/service for the original price, but structured as a promotion. "For February, get 75 min of massage for the price of 60" and see if that drives business. Or, as many "semi legit" places have done, be more open to adult "extra" services, etc.