Outcall should be cheaper?
I agree! lol
I always viewed things this way: in-office (i.e. you come to me) massage therapy is a form of healthcare. Outcall (i.e. I come to you) massage therapy is a luxury.*
Either way, having to pack my massage supplies into my truck, Google map someone's address, then drive there, set up, gather intake paperwork, etc, takes a lot more time than simply having someone come into my office. This means I have to schedule a MUCH larger block of time, during which I can't see other clients. Meanwhile, it's a convenience for them, not having to go anywhere, and thus I didn't feel guilty about charging more. (I charged $70/60 min in-office and $100/60 min outcall.)
Now, when I made an outcall, I encouraged couples to get massage back-to-back, and I'd offer a 10% discount for doing so. I worked out other group discounts for bridal showers and bachelorette parties or girls night in or whatever. Usually that discount was a little deeper, but I always made more per hour than my in-office fee.
As time went on, I was thankful that I had taken the time in the very beginning (before I got busy, and before I got put on the spot, faced with a decision) to go through each scenario (i.e. a housecall to do clothed table massage for a group of ladies, or a 6-hour gig on a Saturday to do chair massage for a family members at a wedding reception, or a back-to-back couple, etc. I figured in distance, traffic congestion, after-hours/weekends/holidays, clothed/unclothed (i.e. did I have to bring sheets?), table or chair, and a bunch of other factors, and I came up with a pricing schedule I was comfortable with. When you're comfortable with your pricing schedule, you get this great "settled" feeling, a feeling like now that that's taken care of, you can move forward on a solid foundation. When you've made your decisions ahead of time, you also radiate a subconscious confidence that others pick up on, and you get a lot less "balking" at prices. Either they pay it or they don't. They'll either accept it without batting an eye, or they'll pass and move on but still respect you and your work.
Just my ramblings
*Of course, things change a little when considering someone with mobility issues, handicaps, etc.