Running out of marketing ideas, can anyone help?

[gringa]

I know this is an old thread, but I just had an idea for the reflexologists out there. How about marketing to the massage therapists for referrals.

I for one have been steadily searching for more referral partners and have had to initiate this myself with other practitioners. Maybe send all the MT's in your area a letter about your office, professional work and what you have to offer their clients. Also, why would an MT want to refer to you.

 

[ColeT]

Bump

Dragonflies, how is business since this post?

Thanks for asking GreatttLakes! Business is good. 8) I'm happy to say that I've been in full-time mode since the spring. Summer slowed a bit, and these weeks before Christmas are slower but I'm getting decent gift certificate sales so I'm enjoying a couple extra days off (which always equals more volunteer time for projects that interest me!).

 

[Sludge]

I know this is an old thread, but I just had an idea for the reflexologists out there. How about marketing to the massage therapists for referrals.

I for one have been steadily searching for more referral partners and have had to initiate this myself with other practitioners. Maybe send all the MT's in your area a letter about your office, professional work and what you have to offer their clients. Also, why would an MT want to refer to you.

This is a splendid suggestion pueppi! I've got a small network of practitioners that we refer back and forth to each other: two chiropractors, four MTs, an acupuncturist, and two reflexologists (we will refer out for technique differences amongst us or specialized areas - like MS, fertility and the like).

If I may ask, why do you refer a client to reflexology? I can see the benefits for my clients to be referred to massage, and I refer often. However the only referrals I get from local MTs are for specific foot problems (plantar fasciitis mostly). How would an MT respond to receiving such a letter in the mail I wonder?

 

[Haruhi-X]

If I may ask, why do you refer a client to reflexology? I can see the benefits for my clients to be referred to massage, and I refer often. However the only referrals I get from local MTs are for specific foot problems (plantar fasciitis mostly). How would an MT respond to receiving such a letter in the mail I wonder?

I never have before, but I don't see why I wouldn't if I knew an excellent Reflexologist. I am pretty sure I could find a reason!

I am pretty big about referring to other healthcare practitioners. I may not be able to do it all the time or for every client, but I have found that having cards of others to refer to when "issues" come up makes plenty of sense and a happy client. If I can't do it, I WANT to provide referrals. Ortho, neuro, acu, dentist, PT, spa, mechanic, tattoo artist, good place to eat, --- you name it, I want to know the good ones and refer our people there. No reason to not know the area I am in and get to know more and more of it each day. A healthy network is great.

I'd welcome a letter from a reflexologist or two. I have the names of a few around, but have never had the real time to make appointments and sit down for a chat. It's on my to do list, but a few other things are still in front of that. (Isn't that how it always is? ) But, if they hopped up and did that small effort for me, I'd be singing! Otherwise, they'll be hearing from me in the next year probably.

To answer your other question: Probably most MT's will shrug it off, but you never know, there may be one or two out there who will be excited about this. If you even got a few referrals per year from one MT, it would have been worth the stamps.